What to Know:
– Google Ads shortcuts can help save time and improve PPC results.
– There are seven Google Ads shortcuts that can be used to achieve better results with less effort.
– These shortcuts include using keyboard shortcuts, creating custom shortcuts, using the “Search” bar, utilizing the “Overview” page, using the “Recommendations” page, setting up automated rules, and using the Google Ads mobile app.
The Full Story:
Google Ads is a powerful platform for running pay-per-click (PPC) campaigns, but managing these campaigns can be time-consuming. To help advertisers save time and achieve better results, Google Ads offers several shortcuts that can streamline campaign management and provide faster insights. In this article, we will explore seven Google Ads shortcuts that can help advertisers improve their PPC results with less effort.
1. Keyboard Shortcuts:
One of the simplest ways to save time in Google Ads is by using keyboard shortcuts. These shortcuts allow users to quickly navigate through the platform and perform common tasks without having to rely on the mouse. For example, pressing “G” followed by “C” takes users to the Campaigns page, while pressing “G” followed by “A” takes them to the Ads page. By familiarizing themselves with these shortcuts, advertisers can navigate Google Ads more efficiently.
2. Custom Shortcuts:
In addition to the default keyboard shortcuts, Google Ads also allows users to create their own custom shortcuts. This feature can be accessed by going to the “Tools & Settings” menu, selecting “Keyboard shortcuts,” and then clicking on “Create new shortcut.” Custom shortcuts can be created for any action or page within Google Ads, allowing advertisers to personalize their workflow and save even more time.
3. Search Bar:
The search bar in Google Ads is a powerful tool that can help advertisers quickly find specific campaigns, ad groups, keywords, or other elements within their account. By typing in relevant keywords or phrases, users can instantly filter and locate the desired information. This can be particularly useful for accounts with a large number of campaigns or when searching for specific performance metrics.
4. Overview Page:
The Overview page in Google Ads provides a snapshot of an account’s performance and key metrics. This page offers a quick overview of important data such as impressions, clicks, conversions, and cost. By regularly checking the Overview page, advertisers can quickly identify any significant changes or trends in their campaigns and take immediate action if necessary.
5. Recommendations Page:
The Recommendations page in Google Ads offers personalized suggestions to help advertisers optimize their campaigns. These recommendations are based on machine learning algorithms and can range from simple optimizations to more advanced strategies. By regularly reviewing and implementing these recommendations, advertisers can improve the performance and efficiency of their campaigns.
6. Automated Rules:
Automated rules in Google Ads allow advertisers to automate certain tasks and actions based on predefined conditions. For example, advertisers can set up rules to automatically increase or decrease bids based on performance metrics such as cost per conversion or click-through rate. By leveraging automated rules, advertisers can save time and ensure that their campaigns are always optimized according to their goals.
7. Google Ads Mobile App:
The Google Ads mobile app allows advertisers to manage their campaigns on the go. With the app, users can monitor campaign performance, make adjustments, and receive real-time notifications. This can be particularly useful for advertisers who need to quickly respond to changes or opportunities while away from their computer.
In conclusion, Google Ads shortcuts can be valuable tools for advertisers looking to save time and achieve better results with their PPC campaigns. By utilizing keyboard shortcuts, custom shortcuts, the search bar, the Overview page, the Recommendations page, automated rules, and the Google Ads mobile app, advertisers can streamline their workflow, gain faster insights, and optimize their campaigns more efficiently.
Original article: https://www.searchenginejournal.com/google-ads-shortcuts-better-results-less-effort/503104/