What to Know:
– Amazon is currently beta testing a new advertising feature called non-endemic display.
– Non-endemic display allows businesses to advertise on Amazon even if they don’t sell products directly on the platform.
– This feature provides businesses with unmatched audience targeting capabilities.
– Non-endemic display ads can be shown on Amazon’s website, mobile app, and Kindle devices.
– The ads can be targeted based on customer interests, demographics, and shopping behavior.
– This new advertising feature is expected to be a game-changer for businesses looking to reach Amazon’s massive customer base.
The Full Story:
Amazon is known for its massive customer base and its ability to target ads to specific audiences. Now, the company is taking its advertising capabilities to the next level with a new feature called non-endemic display.
Non-endemic display is currently in beta testing and allows businesses to advertise on Amazon even if they don’t sell products directly on the platform. This means that businesses in industries such as travel, finance, and healthcare can now reach Amazon’s massive audience with their ads.
With non-endemic display, businesses can target their ads based on customer interests, demographics, and shopping behavior. This level of audience targeting is unmatched by any other advertising platform, making it a game-changer for businesses looking to reach the right customers.
Non-endemic display ads can be shown on Amazon’s website, mobile app, and Kindle devices. This means that businesses can reach customers wherever they are, whether they’re browsing on their computer, shopping on their phone, or reading on their Kindle.
One of the key benefits of non-endemic display is the ability to reach customers at different stages of the buying journey. For example, businesses can target customers who are in the research phase and provide them with valuable information about their products or services. They can also target customers who are ready to make a purchase and provide them with a compelling offer to encourage them to buy.
In addition to audience targeting, non-endemic display also offers businesses the ability to measure the success of their ads. Businesses can track metrics such as impressions, clicks, and conversions to see how their ads are performing and make adjustments as needed.
While non-endemic display is currently in beta testing, it is expected to be rolled out to all businesses in the near future. This means that businesses of all sizes will have the opportunity to reach Amazon’s massive customer base and benefit from the unmatched audience targeting capabilities.
So, why should businesses care about non-endemic display? Here are a few reasons:
1. Reach Amazon’s massive audience: Amazon has over 300 million active customer accounts, making it one of the largest online marketplaces in the world. By advertising on Amazon, businesses can reach a massive audience and increase their brand visibility.
2. Unmatched audience targeting: Non-endemic display offers businesses the ability to target their ads based on customer interests, demographics, and shopping behavior. This level of audience targeting is unmatched by any other advertising platform and can help businesses reach the right customers at the right time.
3. Reach customers at different stages of the buying journey: Non-endemic display allows businesses to reach customers at different stages of the buying journey. Whether customers are in the research phase or ready to make a purchase, businesses can tailor their ads to meet their needs and increase the likelihood of conversion.
4. Measure the success of ads: Non-endemic display offers businesses the ability to track metrics such as impressions, clicks, and conversions. This allows businesses to measure the success of their ads and make adjustments as needed to improve performance.
In conclusion, non-endemic display is a new advertising feature from Amazon that allows businesses to reach the platform’s massive audience even if they don’t sell products directly on Amazon. With unmatched audience targeting capabilities and the ability to reach customers at different stages of the buying journey, non-endemic display is expected to be a game-changer for businesses looking to increase their brand visibility and drive conversions.
Original article: https://www.searchenginejournal.com/amazon-non-endemic-display-what-is-it-why-should-you-care/505066/