What to Know:
– High-performance websites that are legal and accessible can improve user experience and SEO.
– There are four tested website SEO performance boosts that agencies should implement.
– These boosts include optimizing page load speed, improving mobile responsiveness, implementing structured data, and ensuring website accessibility.
– Optimizing page load speed can lead to higher search rankings and better user experience.
– Improving mobile responsiveness is crucial as mobile searches continue to increase.
– Implementing structured data can enhance search engine visibility and provide more relevant search results.
– Ensuring website accessibility is important for reaching a wider audience and complying with legal requirements.
The Full Story:
In today’s digital landscape, having a high-performance website is crucial for businesses to stay ahead in SEO and provide a great user experience. However, it’s not just about aesthetics and functionality. Websites also need to be legal and accessible to reach a wider audience and comply with legal requirements. In this article, we will explore four tested website SEO performance boosts that agencies should tap into right now.
1. Optimize Page Load Speed
One of the most important factors in website performance is page load speed. According to a study by Google, 53% of mobile users abandon a website if it takes longer than three seconds to load. Additionally, page load speed is a ranking factor in Google’s algorithm, meaning that faster-loading websites have a higher chance of ranking higher in search results.
To optimize page load speed, agencies can start by compressing images and using lazy loading techniques. They can also minify CSS and JavaScript files, reduce server response time, and leverage browser caching. By implementing these optimizations, websites can improve user experience and increase their chances of ranking higher in search results.
2. Improve Mobile Responsiveness
With the increasing use of mobile devices for internet browsing, having a mobile-responsive website is essential. Google has even switched to mobile-first indexing, meaning that the mobile version of a website is considered the primary version for indexing and ranking.
Agencies should ensure that their websites are mobile-friendly by using responsive design techniques. This includes using a mobile-responsive theme or template, optimizing images for mobile devices, and ensuring that the website layout adapts to different screen sizes. By improving mobile responsiveness, websites can provide a seamless experience for mobile users and improve their chances of ranking higher in mobile search results.
3. Implement Structured Data
Structured data is a way of organizing and marking up website content to provide search engines with more context and information about the content. By implementing structured data, agencies can enhance search engine visibility and provide more relevant search results to users.
There are various types of structured data that can be implemented, such as schema markup, which provides information about products, events, recipes, and more. By adding structured data to their websites, agencies can improve their chances of appearing in rich snippets and other search engine features, increasing their visibility and attracting more organic traffic.
4. Ensure Website Accessibility
Website accessibility is not only important for reaching a wider audience but also for complying with legal requirements. Websites should be accessible to people with disabilities, including those with visual impairments, hearing impairments, and mobility impairments.
Agencies can ensure website accessibility by following WCAG (Web Content Accessibility Guidelines) standards. This includes providing alternative text for images, using proper heading structure, ensuring keyboard accessibility, and providing captions for videos. By making their websites accessible, agencies can improve user experience for all users and avoid potential legal issues.
In conclusion, high-performance websites that are legal and accessible can significantly improve user experience and SEO. By optimizing page load speed, improving mobile responsiveness, implementing structured data, and ensuring website accessibility, agencies can elevate their websites and stay ahead in the competitive digital landscape.
Original article: https://www.searchenginejournal.com/seo-performance-boosts-accessibility-userway-spcs/494802/