What to Know:
– In a recent episode of the SEJ Show, Brian Kearney, a viral content creator, shared his insights on how to create viral content.
– Kearney emphasized the importance of discoverability in creating viral content. He suggested using platforms like TikTok and Instagram Reels to reach a wider audience.
– Co-branding is another strategy Kearney mentioned. By collaborating with other brands or influencers, you can tap into their audience and increase the chances of your content going viral.
– Kearney also discussed the significance of storytelling in viral content. He advised creating content that evokes emotions and connects with the audience on a deeper level.
– Additionally, Kearney highlighted the importance of consistency and experimentation in creating viral content. He recommended trying different formats and styles to see what resonates with your audience.
The Full Story:
Creating viral content is the dream of every content creator. But what does it take to make content go viral? In a recent episode of the SEJ Show, Brian Kearney, a viral content creator, shared his insights and strategies for creating viral content.
One of the key points Kearney emphasized was the importance of discoverability. He suggested using platforms like TikTok and Instagram Reels to reach a wider audience. These platforms have algorithms that prioritize new and trending content, increasing the chances of your content being seen by more people. Kearney also mentioned the importance of using relevant hashtags and engaging with the community on these platforms to boost discoverability.
Another strategy Kearney discussed was co-branding. By collaborating with other brands or influencers, you can tap into their audience and increase the chances of your content going viral. Kearney shared an example of a video he created in collaboration with a popular food brand. The video received millions of views and engagement, thanks to the combined reach of both Kearney and the brand.
Storytelling was another aspect Kearney highlighted in creating viral content. He emphasized the importance of creating content that evokes emotions and connects with the audience on a deeper level. Kearney shared that storytelling is a powerful tool in capturing the attention and interest of viewers, making them more likely to share the content with others.
Consistency and experimentation were also key points Kearney discussed. He advised content creators to be consistent in their content production and posting schedules. This helps to build an audience and keep them engaged. Kearney also recommended trying different formats and styles to see what resonates with the audience. By experimenting with different approaches, content creators can discover what works best for their target audience and increase the chances of creating viral content.
During the podcast episode, Kearney also shared some interesting statistics and insights. He mentioned that on TikTok, the average video length that goes viral is around 15 seconds. This highlights the importance of creating short and impactful content that captures the viewer’s attention within a short span of time. Kearney also mentioned that the first few seconds of a video are crucial in grabbing the viewer’s attention, so it’s important to make those seconds count.
In conclusion, creating viral content requires a combination of strategies and tactics. Kearney’s insights on discoverability, co-branding, storytelling, consistency, and experimentation provide valuable guidance for content creators looking to make their content go viral. By implementing these strategies and staying attuned to the preferences of their target audience, content creators can increase their chances of creating viral content that resonates with viewers and spreads like wildfire.
Original article: https://www.searchenginejournal.com/viral-content-discoverability-podcast/498900/