What to Know:
– Discover has released proprietary insights from over 100 million phone calls to help small-to-medium businesses and agency marketers develop data-driven marketing and sales strategies.
– The insights are based on data collected from Discover’s call tracking and analytics platform, which analyzes phone calls to provide valuable information about customer behavior and preferences.
– The data includes insights on call duration, call outcomes, call sources, and call trends, among other metrics.
– By leveraging these insights, businesses can gain a deeper understanding of their customers and optimize their marketing and sales efforts to drive better results.
The Full Story:
Discover, a leading provider of call tracking and analytics solutions, has released proprietary insights from over 100 million phone calls to help small-to-medium businesses and agency marketers develop data-driven marketing and sales strategies. The insights are based on data collected from Discover’s call tracking and analytics platform, which analyzes phone calls to provide valuable information about customer behavior and preferences.
The data includes insights on call duration, call outcomes, call sources, and call trends, among other metrics. By analyzing this data, businesses can gain a deeper understanding of their customers and optimize their marketing and sales efforts to drive better results.
One key insight from the data is the importance of call duration in determining customer intent. According to Discover’s analysis, calls that last longer than two minutes are more likely to result in a conversion or a sale. This suggests that businesses should focus on improving call quality and providing valuable information to customers during phone conversations to increase the likelihood of a successful outcome.
Another important insight is the impact of call sources on customer behavior. Discover’s data shows that calls from organic search have the highest conversion rate, followed by calls from paid search and direct traffic. This highlights the importance of optimizing SEO and paid search campaigns to drive more phone calls and increase conversion rates.
The data also reveals interesting call trends across different industries. For example, the healthcare industry experiences a higher volume of calls on Mondays and Tuesdays, while the legal industry sees a peak in call volume on Wednesdays. Understanding these trends can help businesses allocate their resources more effectively and ensure they have enough staff to handle incoming calls during peak times.
Discover’s proprietary insights can be a valuable resource for small-to-medium businesses and agency marketers looking to develop high-converting marketing and sales strategies. By leveraging these insights, businesses can gain a competitive edge and drive better results from their marketing efforts.
In addition to the insights provided, Discover’s call tracking and analytics platform offers a range of features to help businesses optimize their phone call performance. These features include call recording, call scoring, and call routing, among others. By using these tools, businesses can track and analyze their phone calls in real-time, identify areas for improvement, and make data-driven decisions to enhance their marketing and sales strategies.
Overall, Discover’s release of proprietary insights from over 100 million phone calls is a valuable resource for small-to-medium businesses and agency marketers. By leveraging these insights and using Discover’s call tracking and analytics platform, businesses can gain a deeper understanding of their customers, optimize their marketing and sales efforts, and drive better results.
Original article: https://www.searchenginejournal.com/phone-call-marketing-strategies-recap/501149/