What to Know:
– A recent study conducted by WordStream analyzed Google Ads benchmarks across various industries.
– The study provides insights into average click-through rates (CTR), cost per click (CPC), conversion rates, and average cost per action (CPA) for different industries.
– The industries covered in the study include Arts & Entertainment, Automotive, Beauty & Personal Care, Business Services, Computers & Electronics, Finance & Insurance, Health & Fitness, Home & Garden, Internet & Telecom, Jobs & Education, Law & Government, News, Online Communities, Real Estate, Retail, Sports & Fitness, Travel, and Vehicles.
– The study also compares Google Ads benchmarks with Microsoft Ads benchmarks for the same industries.
– The data from the study can help advertisers understand how their campaigns are performing compared to industry averages and make informed decisions to optimize their campaigns.
The Full Story:
A recent study conducted by WordStream analyzed Google Ads benchmarks across various industries to provide advertisers with valuable insights into campaign performance. The study covers industries ranging from Arts & Entertainment to Travel and compares Google Ads benchmarks with Microsoft Ads benchmarks.
The study provides benchmarks for key metrics such as click-through rates (CTR), cost per click (CPC), conversion rates, and average cost per action (CPA) for each industry. Advertisers can use these benchmarks to understand how their campaigns are performing compared to industry averages and make data-driven decisions to optimize their campaigns.
Here are some key findings from the study:
1. Arts & Entertainment:
– Average CTR: 2.91% (Google Ads), 2.47% (Microsoft Ads)
– Average CPC: $0.63 (Google Ads), $0.62 (Microsoft Ads)
– Average Conversion Rate: 3.19% (Google Ads), 2.84% (Microsoft Ads)
– Average CPA: $9.28 (Google Ads), $9.89 (Microsoft Ads)
2. Automotive:
– Average CTR: 2.47% (Google Ads), 2.02% (Microsoft Ads)
– Average CPC: $1.43 (Google Ads), $1.42 (Microsoft Ads)
– Average Conversion Rate: 3.34% (Google Ads), 2.97% (Microsoft Ads)
– Average CPA: $33.52 (Google Ads), $34.02 (Microsoft Ads)
3. Beauty & Personal Care:
– Average CTR: 2.09% (Google Ads), 1.84% (Microsoft Ads)
– Average CPC: $1.16 (Google Ads), $1.15 (Microsoft Ads)
– Average Conversion Rate: 2.70% (Google Ads), 2.38% (Microsoft Ads)
– Average CPA: $25.27 (Google Ads), $25.84 (Microsoft Ads)
4. Business Services:
– Average CTR: 2.41% (Google Ads), 2.12% (Microsoft Ads)
– Average CPC: $2.85 (Google Ads), $2.84 (Microsoft Ads)
– Average Conversion Rate: 4.40% (Google Ads), 3.92% (Microsoft Ads)
– Average CPA: $60.88 (Google Ads), $61.42 (Microsoft Ads)
5. Computers & Electronics:
– Average CTR: 2.47% (Google Ads), 2.12% (Microsoft Ads)
– Average CPC: $0.84 (Google Ads), $0.83 (Microsoft Ads)
– Average Conversion Rate: 2.70% (Google Ads), 2.38% (Microsoft Ads)
– Average CPA: $25.27 (Google Ads), $25.84 (Microsoft Ads)
The study also provides benchmarks for other industries such as Finance & Insurance, Health & Fitness, Home & Garden, Internet & Telecom, Jobs & Education, Law & Government, News, Online Communities, Real Estate, Retail, Sports & Fitness, Travel, and Vehicles.
By comparing their campaign performance to industry benchmarks, advertisers can identify areas for improvement and make data-driven decisions to optimize their campaigns. For example, if an advertiser in the Automotive industry has a lower than average conversion rate, they can focus on improving their landing page experience or ad messaging to increase conversions.
It’s important to note that these benchmarks are averages and may vary depending on various factors such as campaign targeting, ad quality, and industry competition. Advertisers should use these benchmarks as a starting point and continuously monitor and optimize their campaigns based on their specific goals and objectives.
In conclusion, the study conducted by WordStream provides valuable insights into Google Ads benchmarks across diverse industries. Advertisers can use these benchmarks to understand how their campaigns are performing compared to industry averages and make data-driven decisions to optimize their campaigns. By continuously monitoring and optimizing their campaigns, advertisers can improve their campaign performance and achieve better results.
Original article: https://www.searchenginejournal.com/what-are-good-google-ads-benchmarks-in-2023-study-festive-flashback/502148/