What to Know:
– Google Ads has expanded its automatically created assets feature for Search ads to include Dutch, French, German, Italian, Japanese, Portuguese, and Spanish languages.
– This feature allows advertisers to save time and effort by automatically generating ad assets such as headlines and descriptions.
– The automatically created assets feature uses machine learning to create relevant and engaging ad copy based on the advertiser’s existing assets and the user’s search query.
– Advertisers can review and edit the automatically generated assets before they go live.
– This expansion of the feature to additional languages will help advertisers reach a wider audience and improve their ad performance.
The Full Story:
Google Ads has announced that its automatically created assets feature for Search ads is now available in Dutch, French, German, Italian, Japanese, Portuguese, and Spanish languages. This expansion allows advertisers in these languages to save time and effort by automatically generating ad assets such as headlines and descriptions.
The automatically created assets feature uses machine learning to create relevant and engaging ad copy based on the advertiser’s existing assets and the user’s search query. It takes into account factors such as the user’s search intent, the advertiser’s goals, and the performance of similar ads. This helps advertisers create more effective and personalized ads without the need for manual input.
With this feature, advertisers can focus on other aspects of their campaigns while Google Ads takes care of generating ad copy. This can be particularly useful for advertisers who have limited resources or who want to test different variations of their ads quickly.
Before the automatically generated assets go live, advertisers have the opportunity to review and edit them. This ensures that the ad copy aligns with their brand voice and messaging. Advertisers can also provide feedback to Google Ads on the generated assets, which helps improve the system’s performance over time.
By expanding the automatically created assets feature to additional languages, Google Ads aims to help advertisers reach a wider audience and improve their ad performance. Advertisers can now create ads in their preferred language without the need for manual translation or copywriting.
This expansion also highlights Google’s commitment to providing advertisers with tools and features that make it easier to create and optimize their ads. The use of machine learning in generating ad copy demonstrates Google’s focus on leveraging technology to improve advertising efficiency and effectiveness.
According to Google, advertisers who have used the automatically created assets feature have seen positive results. In a case study, a travel agency in Germany saw a 50% increase in conversions and a 20% decrease in cost per conversion after using the feature. This showcases the potential impact of using machine learning to generate ad copy that resonates with users and drives better performance.
In conclusion, Google Ads’ expansion of the automatically created assets feature for Search ads to Dutch, French, German, Italian, Japanese, Portuguese, and Spanish languages is a significant development for advertisers in these markets. This feature allows advertisers to save time and effort by automatically generating ad assets, and it leverages machine learning to create relevant and engaging ad copy. By expanding this feature to additional languages, Google Ads aims to help advertisers reach a wider audience and improve their ad performance.
Original article: https://www.searchenginejournal.com/google-ads-automatically-created-assets-available-in-8-languages/496748/