Google Ads: New Multi-Format Ads For Video Reach Campaigns
What to Know:
– Google Ads has introduced new multi-format ads for video reach campaigns.
– The new ad formats include in-stream, in-feed, and Shorts ads.
– These ads offer brands more ways to reach audiences and increase their reach.
– The new ad formats also help brands achieve a lower cost per thousand impressions (CPM).
– In-stream ads are skippable video ads that appear before, during, or after a video on YouTube or across Google’s video partners.
– In-feed ads are video ads that appear in the YouTube home feed and are designed to be more engaging and interactive.
– Shorts ads are vertical video ads that appear in the YouTube Shorts feed, a new short-form video experience.
– The new ad formats are available to all advertisers globally.
The Full Story:
Google Ads has introduced new multi-format ads for video reach campaigns, offering brands more ways to reach audiences and increase their reach. The new ad formats include in-stream, in-feed, and Shorts ads, and they also help brands achieve a lower cost per thousand impressions (CPM).
In-stream ads are skippable video ads that appear before, during, or after a video on YouTube or across Google’s video partners. These ads allow brands to reach a wide audience and engage viewers with their message. In-stream ads can be customized with different call-to-action overlays, making them more interactive and effective.
In-feed ads are video ads that appear in the YouTube home feed. These ads are designed to be more engaging and interactive, allowing brands to capture the attention of viewers as they scroll through their feed. In-feed ads can be customized with different creative elements, such as text overlays and end screens, to make them more visually appealing and impactful.
Shorts ads are vertical video ads that appear in the YouTube Shorts feed, a new short-form video experience. Shorts ads allow brands to reach a younger audience who are consuming short-form videos on their mobile devices. These ads are designed to be immersive and engaging, capturing the attention of viewers in a short amount of time.
The new ad formats are available to all advertisers globally, allowing brands of all sizes to take advantage of these new opportunities to reach their target audience. By using these multi-format ads, brands can increase their reach and engagement, and ultimately drive more conversions and sales.
One of the key benefits of these new ad formats is the ability to achieve a lower cost per thousand impressions (CPM). According to Google, advertisers who tested the new ad formats saw an average decrease in CPM of 30%. This means that brands can reach a larger audience at a lower cost, making their advertising campaigns more cost-effective and efficient.
In addition to the new ad formats, Google Ads also offers a range of targeting options to help brands reach their desired audience. Advertisers can target their ads based on demographics, interests, and behaviors, ensuring that their message is delivered to the right people at the right time.
Overall, the introduction of new multi-format ads in Google Ads provides brands with more opportunities to reach their target audience and increase their reach. With in-stream, in-feed, and Shorts ads, brands can engage viewers in different ways and capture their attention. And with the ability to achieve a lower CPM, brands can make their advertising campaigns more cost-effective and efficient.
Original article: https://www.searchenginejournal.com/google-ads-new-multi-format-ads-for-video-reach-campaigns/503911/