What to Know:
– Google Ads recently made changes to its search terms report, which caused some search queries to be grouped under the category “Other” instead of being individually listed.
– This change has caused frustration among advertisers who are unable to see the specific search queries that triggered their ads.
– Google Ads Liaison Ginny Marvin recommends using Search Terms Insights to gain more visibility into the “Other” search terms and analyze their performance.
– Search Terms Insights provides advertisers with data on the search terms that triggered their ads, including impressions, clicks, and conversions.
The Full Story:
Google Ads recently made changes to its search terms report, which has caused frustration among advertisers. The search terms report is a valuable tool that allows advertisers to see the specific search queries that triggered their ads. However, with the recent changes, some search queries are now being grouped under the category “Other” instead of being individually listed.
This change has led to concerns among advertisers who are unable to see the specific search queries that are driving their ad performance. Without this information, advertisers may struggle to optimize their campaigns effectively and make informed decisions about their targeting and keyword strategies.
To address this issue, Google Ads Liaison Ginny Marvin has provided some guidance on how advertisers can gain more visibility into the “Other” search terms and analyze their performance. Marvin recommends using Search Terms Insights, a feature within Google Ads that provides advertisers with data on the search terms that triggered their ads.
Search Terms Insights allows advertisers to see the performance metrics of the search terms that are grouped under “Other.” This includes information such as impressions, clicks, and conversions. By analyzing this data, advertisers can gain insights into the performance of these search terms and make informed decisions about their campaigns.
Marvin also advises advertisers to use the “Exclude” feature in Google Ads to prevent their ads from showing for specific search terms that are not relevant to their business. This can help advertisers optimize their campaigns and improve their return on investment.
While Search Terms Insights can provide advertisers with valuable data, it is important to note that it does not provide the same level of detail as the previous search terms report. Advertisers will still not be able to see the specific search queries that triggered their ads. However, it does offer some visibility into the performance of the “Other” search terms, which can help advertisers make more informed decisions about their campaigns.
In addition to using Search Terms Insights, advertisers can also consider using other tools and strategies to gain insights into their search term performance. For example, they can use Google Analytics to analyze the search terms that are driving traffic to their website and track conversions. They can also use keyword research tools to identify relevant keywords and optimize their campaigns accordingly.
Overall, while the recent changes to the search terms report have caused frustration among advertisers, there are still ways to gain visibility into the “Other” search terms and analyze their performance. By using tools like Search Terms Insights and implementing other strategies, advertisers can continue to optimize their campaigns and drive better results.
Original article: https://www.searchenginejournal.com/google-ads-liaison-explains-other-search-terms-issue/506349/