What to Know:
– Google AdSense is changing its publisher revenue share structure.
– The new structure will be exclusively pay per impression.
– This change will affect all AdSense publishers.
– The revenue share percentage will vary depending on the type of ad and the country where the ad is being served.
– The change is expected to benefit publishers by providing a more stable and predictable revenue stream.
The Full Story:
Google AdSense, the popular advertising platform for publishers, has announced a change to its revenue share structure. Starting from July 1, 2022, AdSense will exclusively pay publishers based on impressions rather than clicks.
Currently, AdSense uses a combination of pay per click (PPC) and pay per impression (PPI) models to determine publisher revenue. Publishers earn money when users click on ads (PPC) and also when ads are displayed on their websites (PPI). However, with the upcoming change, AdSense will shift to a pay per impression (PPI) structure, meaning publishers will only earn revenue based on the number of ad impressions.
The revenue share percentage will vary depending on the type of ad and the country where the ad is being served. Google has not provided specific details about the new revenue share percentages, but they have stated that the change is expected to benefit publishers by providing a more stable and predictable revenue stream.
This change will affect all AdSense publishers, regardless of the size of their websites or the amount of traffic they receive. Publishers will need to adjust their monetization strategies accordingly and focus on increasing ad impressions to maximize their earnings.
While some publishers may be concerned about the impact of this change on their revenue, Google has assured that the new structure is designed to be fair and beneficial for publishers. By shifting to a pay per impression model, publishers will have a more consistent revenue stream, as it is not dependent on user clicks. This can be particularly advantageous for publishers with high traffic but low click-through rates.
Additionally, the new structure aligns with the industry trend of moving towards impression-based advertising. Many advertisers are now focusing on brand awareness and exposure rather than direct conversions, making impression-based advertising more valuable.
It is important for publishers to monitor their ad performance and make adjustments to optimize their revenue under the new structure. This may include experimenting with ad placements, formats, and sizes to increase ad visibility and encourage more impressions.
Publishers should also consider the impact of this change on user experience. With the shift to a pay per impression model, it is crucial to strike a balance between maximizing ad impressions and maintaining a positive user experience. Too many ads or intrusive ad placements can lead to a decline in user engagement and ultimately affect ad revenue.
In conclusion, Google AdSense’s change to an exclusively pay per impression revenue share structure is set to take effect from July 1, 2022. This change will impact all AdSense publishers and requires them to adapt their monetization strategies accordingly. While the specific revenue share percentages have not been disclosed, the shift to an impression-based model is expected to provide publishers with a more stable and predictable revenue stream. Publishers should focus on increasing ad impressions while maintaining a positive user experience to optimize their earnings under the new structure.
Original article: https://www.searchenginejournal.com/adsense-publisher-payments/500160/