What to Know:
– Google is offering publishers more control over their content by allowing them to manage access to Google’s Bard and Vertex AI generative APIs.
– Bard is an AI language model that can generate human-like text, while Vertex AI is a platform that allows developers to build and deploy machine learning models.
– Publishers can now use Google-Extended to control access to these AI models and ensure that their content is not used inappropriately.
– This move by Google aims to address concerns about the potential misuse of AI models and the impact on content creators.
The Full Story:
Google is giving publishers more control over their content by allowing them to manage access to Google’s Bard and Vertex AI generative APIs. This move comes as concerns about the potential misuse of AI models and the impact on content creators continue to grow.
Bard is an AI language model developed by Google that can generate human-like text. It has been trained on a wide range of sources, including books, websites, and other publicly available text. Bard can be used to create content, answer questions, and engage in conversation.
Vertex AI, on the other hand, is a platform that allows developers to build and deploy machine learning models. It provides tools and infrastructure to train, deploy, and manage models at scale.
With the new feature called Google-Extended, publishers can now control access to these AI models and ensure that their content is not used inappropriately. This means that publishers can decide who can use their content with these AI models and under what conditions.
Publishers can use Google-Extended to set restrictions on the use of their content, such as limiting the length of the generated text or specifying the topics that can be discussed. They can also choose to exclude certain types of content, such as sensitive or controversial topics.
This level of control allows publishers to protect their brand and reputation by ensuring that their content is not used in ways that they do not approve of. It also gives them the ability to maintain the quality and integrity of their content, as they can set guidelines for how it should be used.
Google’s decision to offer publishers more control over their content comes in response to growing concerns about the potential misuse of AI models. There have been instances where AI-generated content has been used to spread misinformation or create deepfake videos. This has raised ethical and legal questions about the responsibility of AI developers and the impact on content creators.
By giving publishers the ability to manage access to AI models, Google is taking a step towards addressing these concerns. It allows publishers to have a say in how their content is used and ensures that they have the final say on what is generated using their content.
This move by Google also aligns with the company’s commitment to responsible AI development. Google has been actively working on developing guidelines and policies to ensure that AI is used ethically and responsibly. By giving publishers control over their content, Google is empowering them to be part of this responsible AI ecosystem.
In conclusion, Google’s decision to offer publishers control over Bard and Vertex AI access is a significant step towards addressing concerns about the potential misuse of AI models. It gives publishers the ability to manage access to their content and ensures that they have the final say on how it is used. This move aligns with Google’s commitment to responsible AI development and empowers publishers to protect their brand and reputation.
Original article: https://www.searchenginejournal.com/google-offers-publishers-control-over-bard-vertex-ai-access/497392/