What to Know:
– Google has expanded its support for organization markup to improve the accuracy of business details in knowledge panels.
– Organization markup is a type of structured data that provides information about a business, such as its name, address, phone number, and logo.
– By implementing organization markup on their websites, businesses can help Google display more accurate and up-to-date information in knowledge panels.
– This update is part of Google’s ongoing efforts to enhance search results and provide users with the most relevant and reliable information.
The Full Story:
Google has announced that it is expanding its support for organization markup to improve the accuracy of business details in knowledge panels. Knowledge panels are the information boxes that appear on the right side of the search results page when users search for a specific business or organization.
Organization markup is a type of structured data that provides information about a business, such as its name, address, phone number, and logo. By implementing organization markup on their websites, businesses can help Google display more accurate and up-to-date information in knowledge panels.
This update is part of Google’s ongoing efforts to enhance search results and provide users with the most relevant and reliable information. By improving the accuracy of business details in knowledge panels, Google aims to make it easier for users to find the information they need and make informed decisions.
According to Google, businesses that implement organization markup on their websites can benefit in several ways. First, it can help Google understand the business’s information more accurately, which can lead to better search results and improved visibility in knowledge panels. Second, it can help businesses maintain control over their information and ensure that it is displayed correctly in search results. Finally, it can help businesses provide users with a more seamless and informative search experience.
To implement organization markup on a website, businesses can use schema.org, a collaborative community that provides a collection of schemas for structured data markup. Schema.org offers a specific schema called “Organization” that businesses can use to mark up their information. The markup can be added to the HTML code of the website, and Google’s structured data testing tool can be used to verify the correctness of the markup.
Google has also provided guidelines for implementing organization markup, including recommendations for marking up multiple locations, marking up contact information, and marking up logos. By following these guidelines, businesses can ensure that their organization markup is implemented correctly and that Google can accurately display their information in knowledge panels.
In addition to organization markup, Google also supports other types of structured data that can enhance search results. For example, businesses can use markup for events, products, recipes, and more to provide additional information and improve the visibility of their content in search results.
Overall, Google’s expansion of organization markup support is a positive development for businesses looking to improve the accuracy of their information in knowledge panels. By implementing organization markup on their websites, businesses can help Google display more accurate and up-to-date information, leading to better search results and a more informative search experience for users.
Original article: https://www.searchenginejournal.com/google-enhances-search-with-support-for-organization-meta-data/502627/