What to Know:
– Google has introduced new AR Beauty ads that allow brands to promote products with virtual makeup try-on experiences.
– These ads will appear on Google Search and YouTube, and users can try on different shades of lipstick or eyeshadow using their phone’s camera.
– The AR Beauty ads are powered by ModiFace, a company that specializes in augmented reality beauty technology.
– Brands can customize the virtual try-on experiences to match their products and target audience.
– The new ad format aims to provide a more interactive and engaging experience for users, increasing the likelihood of purchase.
The Full Story:
Google has announced the introduction of AR Beauty ads, a new ad format that allows brands to promote their products with virtual makeup try-on experiences. These ads will appear on Google Search and YouTube, providing users with the opportunity to try on different shades of lipstick or eyeshadow using their phone’s camera.
The AR Beauty ads are powered by ModiFace, a company that specializes in augmented reality beauty technology. ModiFace’s technology uses machine learning algorithms to accurately map the user’s face and apply virtual makeup in real-time. This allows users to see how different products would look on them before making a purchase.
Brands can customize the virtual try-on experiences to match their products and target audience. They can choose which products to feature, select the shades available for try-on, and even add interactive elements like tutorials or product information. This level of customization allows brands to create a more personalized and engaging experience for users.
The introduction of AR Beauty ads is a strategic move by Google to tap into the growing popularity of augmented reality in the beauty industry. According to Google, searches for “virtual try-on” have increased by over 200% in the past two years. By offering this feature directly within search results and YouTube videos, Google aims to provide a seamless and convenient experience for users.
For brands, the new ad format offers several benefits. Firstly, it allows them to showcase their products in a more interactive and engaging way, increasing the likelihood of purchase. According to Google, 70% of beauty shoppers say that the ability to try on a product is an important factor in their purchase decision. By providing a virtual try-on experience, brands can give users the confidence to make a purchase without physically trying the product.
Secondly, the AR Beauty ads provide brands with valuable data and insights. Brands can track metrics such as engagement, click-through rates, and conversions to measure the effectiveness of their ads. They can also gain insights into user preferences and trends, helping them make informed decisions about their product offerings.
Several brands have already started using AR Beauty ads to promote their products. For example, L’Oreal Paris is using the new ad format to showcase its Infallible Rouge Signature lipstick. Users can try on different shades of the lipstick and see how it looks on their own lips. Similarly, NARS Cosmetics is using AR Beauty ads to promote its Climax mascara, allowing users to see how the mascara would enhance their lashes.
In conclusion, Google’s introduction of AR Beauty ads is a significant development in the advertising industry. By allowing brands to promote their products with virtual makeup try-on experiences, Google aims to provide a more interactive and engaging experience for users. This new ad format has the potential to revolutionize the way beauty products are marketed and purchased online.
Original article: https://www.searchenginejournal.com/google-introduces-ar-beauty-ads/499305/