What to Know:
– Google has introduced new AI shopping tools to enhance the holiday shopping experience.
– The tools include “Gift Ideas” to help users find the perfect gift, “Shopping Insights” to visualize search trends, and “Virtual Try-On” to allow users to try on makeup virtually.
– These tools aim to provide a more personalized and interactive shopping experience for users.
The Full Story:
Google has unveiled a range of new AI shopping tools just in time for the holiday season. These tools are designed to enhance the shopping experience by providing personalized recommendations, visualizing search trends, and allowing users to virtually try on products.
One of the new features is “Gift Ideas,” which uses AI to suggest gift options based on the recipient’s interests and preferences. Users can simply enter a few details about the person they are shopping for, such as their age, gender, and interests, and Google will generate a list of gift ideas. This feature aims to make it easier for users to find the perfect gift for their loved ones.
Another tool introduced by Google is “Shopping Insights,” which allows users to visualize search trends for different products. This feature provides data on popular products, brands, and categories, helping users stay up to date with the latest trends and make informed purchasing decisions. For example, users can see which products are trending in their area or compare the popularity of different brands.
In addition to gift ideas and search insights, Google has also expanded its “Virtual Try-On” feature. This tool allows users to try on makeup virtually using augmented reality (AR) technology. Users can select a product from a range of participating brands, and the AR technology will apply the makeup to their face in real-time. This feature aims to provide a more interactive and immersive shopping experience, allowing users to see how products will look on them before making a purchase.
These new AI shopping tools from Google are part of the company’s ongoing efforts to enhance the online shopping experience. With the holiday season approaching, these tools can help users find the perfect gifts, stay up to date with the latest trends, and make more informed purchasing decisions.
According to Google, searches for “holiday gift ideas” have increased by 80% compared to last year. This highlights the growing importance of online shopping and the need for tools that can help users navigate the vast array of options available.
The “Gift Ideas” feature uses machine learning algorithms to analyze millions of products and identify the best gift options based on the user’s input. This technology takes into account factors such as price, popularity, and user reviews to generate personalized recommendations.
The “Shopping Insights” feature provides users with data on search trends for different products. For example, users can see which products are trending in their area or compare the popularity of different brands. This information can help users make more informed purchasing decisions and stay up to date with the latest trends.
The “Virtual Try-On” feature uses augmented reality (AR) technology to allow users to try on makeup virtually. Users can select a product from a range of participating brands, and the AR technology will apply the makeup to their face in real-time. This feature aims to provide a more interactive and immersive shopping experience, allowing users to see how products will look on them before making a purchase.
Overall, these new AI shopping tools from Google aim to provide a more personalized and interactive shopping experience for users. By offering personalized gift recommendations, visualizing search trends, and allowing users to try on products virtually, Google is helping users make more informed purchasing decisions and find the perfect gifts for their loved ones.
Original article: https://www.searchenginejournal.com/google-unwraps-new-ai-tools-to-deck-your-holiday-shopping/501507/