What to Know:
– Google is introducing support for programmatic ad serving for Limited ads.
– Limited ads are ads that have been manually reviewed and approved by Google to ensure compliance with their advertising policies.
– Programmatic ad serving allows publishers to automate the buying and selling of ad inventory through real-time bidding.
– This new support for programmatic bidding will provide publishers with more control and flexibility in monetizing their Limited ad inventory.
– Publishers will be able to set their own floor prices for programmatic bids on Limited ads.
– The new feature will be available to publishers using Google Ad Manager and AdSense.
The Full Story:
Google is set to launch new support for programmatic ad serving for Limited ads, providing publishers with more control and flexibility in monetizing their ad inventory. Limited ads are ads that have been manually reviewed and approved by Google to ensure compliance with their advertising policies.
Programmatic ad serving allows publishers to automate the buying and selling of ad inventory through real-time bidding. With this new support, publishers using Google Ad Manager and AdSense will be able to set their own floor prices for programmatic bids on Limited ads.
This change is significant for publishers as it allows them to have more control over the monetization of their Limited ad inventory. By setting their own floor prices, publishers can ensure that they are getting the best possible value for their ad space.
Programmatic bidding also offers publishers the opportunity to reach a larger pool of advertisers and increase competition for their ad inventory. This can lead to higher ad revenues and better overall performance for publishers.
Google’s support for programmatic ad serving for Limited ads is part of their ongoing efforts to improve the advertising experience for both publishers and advertisers. By providing more control and flexibility to publishers, Google aims to create a more efficient and effective advertising ecosystem.
Publishers who are interested in using programmatic ad serving for their Limited ads can do so by enabling the feature in their Google Ad Manager or AdSense account. Once enabled, publishers can set their own floor prices for programmatic bids on Limited ads.
It is important to note that programmatic ad serving for Limited ads is not available for all types of ads. Google will continue to manually review and approve certain types of ads to ensure compliance with their advertising policies.
In conclusion, Google’s new support for programmatic ad serving for Limited ads is a significant development for publishers. It provides them with more control and flexibility in monetizing their ad inventory, while also improving the overall advertising experience for both publishers and advertisers. By enabling programmatic bidding, publishers can set their own floor prices and reach a larger pool of advertisers, leading to higher ad revenues and better performance. This change is part of Google’s ongoing efforts to create a more efficient and effective advertising ecosystem.
Original article: https://www.searchenginejournal.com/just-in-google-to-support-programmatic-bidding-for-limited-ads/503349/