What to Know:
– Google Maps has introduced new privacy features to give users more control over their location data.
– Users can now choose to store their Timeline data on their device instead of on Google’s servers.
– The new controls allow users to easily delete their location history and activity data.
– These changes could impact advertisers who rely on location data for targeted advertising.
The Full Story:
Google Maps has announced new privacy features that give users more control over their location data. These changes could have implications for advertisers who rely on location data for targeted advertising.
One of the key updates is the ability for users to store their Timeline data on their device instead of on Google’s servers. The Timeline feature allows users to see a history of the places they have visited. By storing this data on the device, users have more control over their location history and can choose whether or not to share it with Google.
In addition to on-device storage, Google Maps has also introduced new controls that make it easier for users to delete their location history and activity data. Users can now access their location history directly from the Google Maps app and delete specific visits or their entire history. This gives users more control over their privacy and the ability to remove any data they no longer want to be associated with.
These changes could have implications for advertisers who rely on location data for targeted advertising. Location data is a valuable tool for advertisers as it allows them to target users based on their real-world behavior and interests. However, with these new privacy features, users have more control over their location data and can choose to limit the amount of information they share.
Advertisers may need to find alternative ways to target users if they no longer have access to as much location data. This could include using other types of data, such as demographic or interest-based targeting, or finding new ways to engage with users without relying solely on location data.
It’s important for advertisers to stay up to date with these changes and adapt their strategies accordingly. By understanding the new privacy features and how they impact the availability of location data, advertisers can make informed decisions about their targeting and advertising strategies.
Overall, the new privacy features introduced by Google Maps give users more control over their location data and provide them with the ability to easily delete their history. While this is a positive step for user privacy, it could have implications for advertisers who rely on location data for targeted advertising. Advertisers will need to adapt their strategies and find alternative ways to reach and engage with users.
Original article: https://www.searchenginejournal.com/google-maps-new-location-data-controls-ability-to-delete-visits/503916/