Google Removes How-To Rich Results from Search Engine Results Pages

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What to Know:

– Google has removed the How-To rich results from desktop and mobile search in all languages.
– This change is part of Google’s ongoing efforts to simplify the search engine results pages (SERPs).
– The How-To rich results were previously displayed as a separate card in the SERPs, providing step-by-step instructions for various tasks.
– Google has stated that the removal of How-To rich results will not impact the overall visibility of how-to content in search results.
– The change is expected to affect websites that rely heavily on How-To rich results for traffic and visibility.

The Full Story:

Google has recently announced that it is completely removing the How-To rich results from its search engine results pages (SERPs) on both desktop and mobile devices. This change applies to all languages and is part of Google’s ongoing efforts to simplify the SERPs and provide a more streamlined user experience.

The How-To rich results were previously displayed as a separate card in the SERPs, providing step-by-step instructions for various tasks. This feature was particularly useful for users looking for detailed instructions on how to perform specific tasks, such as cooking recipes or DIY projects.

However, Google has stated that the removal of How-To rich results will not impact the overall visibility of how-to content in search results. Websites that provide how-to content can still appear in the regular search results, and users can still access the content by clicking on the relevant search result.

While Google has not provided a specific reason for removing the How-To rich results, it is likely part of their ongoing efforts to simplify the SERPs and reduce clutter. By removing the separate card for How-To rich results, Google aims to provide a cleaner and more streamlined search experience for users.

This change is expected to have an impact on websites that rely heavily on How-To rich results for traffic and visibility. These websites may see a decrease in visibility and click-through rates, as their content will no longer be displayed in a separate card in the SERPs. However, it is important to note that the overall visibility of how-to content in search results will not be affected, as it will still appear in the regular search results.

Website owners and publishers who provide how-to content should consider optimizing their content for regular search results to maintain visibility and traffic. This can be done by ensuring that the content is well-structured, includes relevant keywords, and provides clear and concise instructions.

In addition to the removal of How-To rich results, Google has also made several other changes to the SERPs in recent months. These include the introduction of the Core Web Vitals update, which focuses on page loading speed and user experience, as well as the Page Experience update, which incorporates various user experience signals into the search algorithm.

These updates highlight Google’s commitment to providing a better user experience and rewarding websites that prioritize user satisfaction. Website owners and publishers should stay updated with these changes and adapt their SEO strategies accordingly to maintain visibility and rankings in the search results.

In conclusion, Google has completely removed the How-To rich results from its search engine results pages in all languages. This change is part of Google’s ongoing efforts to simplify the SERPs and provide a more streamlined user experience. While this change may impact websites that rely heavily on How-To rich results, the overall visibility of how-to content in search results will not be affected. Website owners and publishers should optimize their content for regular search results to maintain visibility and traffic.

Original article: https://www.searchenginejournal.com/google-completely-removes-how-to-rich-results/496479/