What to Know:
– Google has updated its ad policy on cryptocurrencies, clarifying rules for NFT games.
– The new policy aims to promote responsible innovation in the cryptocurrency space.
– Google will allow cryptocurrency exchanges to advertise in the United States starting August 3, 2021.
– Advertisers must meet certain requirements and be certified by Google to run cryptocurrency ads.
– The policy also includes guidelines for NFT games, stating that they must comply with all applicable laws and regulations.
The Full Story:
Google has updated its ad policy on cryptocurrencies, providing more clarity on the rules for advertising NFT games and aiming to promote responsible innovation in the cryptocurrency space. The new policy will allow cryptocurrency exchanges to advertise in the United States starting August 3, 2021.
Under the updated policy, advertisers who want to run cryptocurrency ads must meet certain requirements and be certified by Google. They must be registered with the Financial Crimes Enforcement Network (FinCEN) as a Money Services Business and comply with all applicable legal requirements, including state and federal laws.
Google’s certification process will require advertisers to provide documentation proving their compliance with these requirements. This includes obtaining any necessary licenses or registrations for their business and ensuring that their ads and landing pages comply with Google’s advertising policies.
In addition to cryptocurrency exchanges, the updated policy also includes guidelines for NFT games. NFTs, or non-fungible tokens, have gained popularity in recent months as a way to buy, sell, and trade digital assets. NFT games, in particular, have become a popular category within the NFT space.
According to Google’s policy, NFT games must comply with all applicable laws and regulations. This includes ensuring that the game does not promote illegal activities or facilitate the sale of prohibited items. NFT games must also provide clear and accurate information about the risks associated with cryptocurrencies and NFTs.
Google’s updated ad policy reflects the company’s commitment to responsible innovation in the cryptocurrency space. By requiring advertisers to meet certain requirements and be certified, Google aims to protect users from fraudulent or misleading ads while still allowing legitimate cryptocurrency businesses to advertise on its platform.
The new policy comes as the cryptocurrency industry continues to face scrutiny and regulation from governments around the world. By implementing stricter guidelines for cryptocurrency ads, Google is taking a proactive approach to ensure that its platform is not used to promote illegal or unethical activities.
The updated policy also aligns with Google’s broader efforts to improve user safety and trust. In recent years, the company has made significant investments in ad transparency and user privacy. By implementing stricter guidelines for cryptocurrency ads, Google is furthering its commitment to providing a safe and trustworthy advertising experience for its users.
Overall, Google’s updated ad policy on cryptocurrencies is a positive step towards promoting responsible innovation in the cryptocurrency space. By requiring advertisers to meet certain requirements and be certified, Google is helping to protect users from fraudulent or misleading ads while still allowing legitimate cryptocurrency businesses to advertise on its platform.
As the cryptocurrency industry continues to evolve, it is important for platforms like Google to adapt their policies to ensure the safety and trust of their users. By providing more clarity on the rules for advertising cryptocurrencies and NFT games, Google is taking a proactive approach to address the unique challenges and opportunities presented by this emerging technology.
Original article: https://www.searchenginejournal.com/google-updates-policy-on-cryptocurrency-ads/495549/