What to Know:
– Google has updated its JobPosting structured data guidance section.
– The update clarifies how to notify Google of changes to job webpages.
– The guidance provides instructions on how to use the “dateModified” property to indicate when a job posting has been updated.
– Google recommends using the “dateModified” property to ensure that job postings are accurately reflected in search results.
The Full Story:
Google has recently updated its JobPosting structured data guidance section, providing clarification on how to notify the search engine of changes to job webpages. The update aims to help website owners and job posting platforms ensure that their job listings are accurately reflected in search results.
The guidance emphasizes the use of the “dateModified” property, which allows website owners to indicate when a job posting has been updated. By including this property in the structured data markup, website owners can inform Google of any changes made to the job listing.
According to Google, using the “dateModified” property is crucial for ensuring that job postings are up to date in search results. This is particularly important for job listings that are frequently updated, such as those that include information about application deadlines or changes in job requirements.
To implement the “dateModified” property, website owners need to include the property in the structured data markup for each job posting. The property should be set to the date and time when the job posting was last modified. This can be done using the ISO 8601 format, which is YYYY-MM-DDThh:mm:ssTZD.
In addition to the “dateModified” property, Google also recommends using the “datePosted” property to indicate when a job posting was originally published. This property helps Google understand the freshness of the job listing and can improve its visibility in search results.
Website owners and job posting platforms can use the JobPosting structured data to provide Google with detailed information about their job listings. This structured data markup allows Google to display rich results for job postings, including information such as job title, location, salary, and application instructions.
By following Google’s guidance and implementing the appropriate structured data markup, website owners can ensure that their job listings are accurately represented in search results. This can help attract more qualified candidates and improve the overall visibility of job postings.
In conclusion, Google has updated its JobPosting structured data guidance section to provide clarification on how to notify the search engine of changes to job webpages. The update emphasizes the use of the “dateModified” property to indicate when a job posting has been updated. By implementing this property in the structured data markup, website owners can ensure that their job listings are accurately reflected in search results. This can help attract more qualified candidates and improve the visibility of job postings.
Original article: https://www.searchenginejournal.com/google-clarifies-job-posting-structured-data-guidance/505284/