What to Know:
– Google is updating its reviews system and making a major change.
– The update will introduce a new way for businesses to manage and respond to customer reviews.
– The new feature will allow businesses to reply to reviews directly from their Google My Business account.
– This update aims to make it easier for businesses to engage with their customers and address any concerns or feedback.
– The update is expected to roll out gradually over the next few weeks.
The Full Story:
Google has announced that it is updating its reviews system and introducing a major change that will make it easier for businesses to manage and respond to customer reviews. This update will allow businesses to reply to reviews directly from their Google My Business account.
Currently, businesses can only respond to reviews through the Google Maps app or by logging into their Google My Business account on a desktop. This can be inconvenient for businesses that want to quickly respond to customer feedback.
With the new update, businesses will have the ability to reply to reviews directly from their Google My Business account, making it more efficient and convenient. This will enable businesses to engage with their customers and address any concerns or feedback in a timely manner.
The update is expected to roll out gradually over the next few weeks, so businesses should keep an eye out for the new feature in their Google My Business account.
This update is part of Google’s ongoing efforts to improve the reviews system and provide businesses with better tools to manage their online reputation. Customer reviews play a crucial role in influencing consumer decisions, and businesses need to be able to respond to feedback effectively.
According to a survey conducted by BrightLocal, 97% of consumers read online reviews for local businesses, and 85% of consumers trust online reviews as much as personal recommendations. This highlights the importance of managing and responding to customer reviews.
By allowing businesses to reply to reviews directly from their Google My Business account, Google is making it easier for businesses to engage with their customers and address any concerns or feedback. This can help businesses build trust with their customers and improve their online reputation.
In addition to the new reply feature, Google is also introducing a new phase for the reviews system. This new phase will focus on providing businesses with more insights and data about their reviews.
Google will be rolling out a new performance report that will provide businesses with information about how their reviews are performing. This report will include data on the number of views, clicks, and other engagement metrics for each review.
This new feature will allow businesses to track the impact of their reviews and make data-driven decisions to improve their online reputation. It will also help businesses identify trends and patterns in customer feedback, allowing them to make necessary improvements to their products or services.
Overall, the update to the Google reviews system is a positive development for businesses. It will make it easier for businesses to manage and respond to customer reviews, improving their online reputation and customer satisfaction. The new performance report will provide businesses with valuable insights and data to make informed decisions about their reviews.
Original article: https://www.searchenginejournal.com/google-reviews-update-coming-and-a-major-change/500033/