What to Know:
– Google has made updates to the Search Console’s Shopping tab listings report.
– The updates aim to help merchants optimize their product listings and improve their visibility on Google.
– The new features include impression share data, product status insights, and a new filter for product availability.
– Merchants can use these updates to identify opportunities for improvement and make data-driven decisions to enhance their product listings.
The Full Story:
Google has announced updates to the Search Console’s Shopping tab listings report, providing merchants with new features to optimize their product listings and improve their visibility on Google.
The first update is the addition of impression share data to the report. Impression share measures the percentage of impressions a product listing receives compared to the total number of eligible impressions. This data can help merchants understand how often their products are being shown to potential customers and identify opportunities to increase visibility.
The second update is the inclusion of product status insights. This feature provides information on the status of a product listing, such as whether it is active, disapproved, or pending review. Merchants can use this data to quickly identify any issues with their listings and take appropriate action to resolve them.
Additionally, Google has introduced a new filter for product availability. This filter allows merchants to view their product listings based on their availability status, such as in stock, out of stock, or pre-order. By using this filter, merchants can easily identify which products are currently available for purchase and optimize their listings accordingly.
These updates to the Search Console’s Shopping tab listings report provide merchants with valuable insights and tools to optimize their product listings and improve their performance on Google. By analyzing impression share data, merchants can identify opportunities to increase their visibility and reach more potential customers. The product status insights help merchants quickly identify and resolve any issues with their listings, ensuring that their products are always available and visible to customers. The new filter for product availability allows merchants to easily manage and optimize their listings based on the availability of their products.
To take advantage of these updates, merchants should regularly review their Search Console’s Shopping tab listings report and analyze the data provided. By identifying areas for improvement and making data-driven decisions, merchants can optimize their product listings and increase their chances of attracting potential customers.
In conclusion, Google’s updates to the Search Console’s Shopping tab listings report provide merchants with valuable insights and tools to optimize their product listings and improve their visibility on Google. By utilizing the impression share data, product status insights, and the new filter for product availability, merchants can make data-driven decisions to enhance their product listings and increase their chances of attracting potential customers.
Original article: https://www.searchenginejournal.com/google-updates-search-console-shopping-tab-listings-report/496006/