What to Know:
– Google has announced that it is making its ING top-level domain (TLD) available for registration.
– The ING TLD allows businesses to create domain names that end in .ing, such as cooking.ing or running.ing.
– This new TLD opens up opportunities for businesses to creatively target user intent and stand out in search results.
– Local businesses, in particular, can benefit from using the ING TLD to highlight their location and services.
The Full Story:
Google has recently announced that it is making its ING top-level domain (TLD) available for registration. This means that businesses can now create domain names that end in .ing, such as cooking.ing or running.ing. This new TLD opens up opportunities for businesses to creatively target user intent and stand out in search results.
The ING TLD can be particularly beneficial for local businesses. By incorporating their location and services into their domain name, they can attract more relevant traffic and increase their visibility in local search results. For example, a bakery in New York City could use the domain name nycbakery.ing, making it clear to users that they are a local business in NYC.
Using the ING TLD can also help businesses establish a strong brand identity. By incorporating a verb or action word into their domain name, businesses can convey a sense of action and engagement. This can make their website more memorable and appealing to users.
In addition to local businesses, other industries can also benefit from using the ING TLD. For example, fitness brands can create domain names like workout.ing or fitness.ing, emphasizing the active nature of their products or services. Similarly, travel companies can use domain names like explore.ing or adventure.ing to highlight the experiential aspect of their offerings.
The ING TLD can also be used to create domain names that target specific user intent. For example, a recipe website could use the domain name cooking.ing to attract users who are specifically looking for cooking-related content. This can help the website rank higher in search results and attract more relevant traffic.
It’s important to note that the ING TLD is not limited to businesses. Individuals can also register domain names with the ING TLD to create personal websites or blogs. For example, someone passionate about photography could use the domain name capturing.ing to showcase their work and share their expertise.
To register a domain name with the ING TLD, businesses and individuals can go through a domain registrar or a hosting provider. The cost of registering a domain name with the ING TLD will vary depending on the registrar and the specific domain name chosen.
Overall, the availability of the ING TLD provides businesses and individuals with an opportunity to create unique and memorable domain names that can help them stand out in search results. By incorporating verbs or action words into their domain names, businesses can target user intent and attract more relevant traffic. Local businesses, in particular, can benefit from using the ING TLD to highlight their location and services.
Original article: https://www.searchenginejournal.com/ing-top-level-domains/499943/