What to Know:
– Google is launching a new AI-powered campaign type called Demand Gen campaigns.
– Demand Gen campaigns are designed to help advertisers generate leads and drive conversions.
– The campaign type is currently in beta and is expected to roll out fully in October 2023.
– Demand Gen campaigns will be available on the Google Display Network and YouTube.
– The campaigns will use machine learning to optimize targeting and bidding strategies.
– Advertisers will be able to set specific goals for their campaigns, such as lead generation or website conversions.
– Demand Gen campaigns will offer a variety of ad formats, including image ads, video ads, and carousel ads.
– The campaigns will also provide detailed reporting and insights to help advertisers track their performance.
The Full Story:
Google is introducing a new AI-powered campaign type called Demand Gen campaigns, which is designed to help advertisers generate leads and drive conversions. The campaign type is currently in beta and is expected to roll out fully in October 2023.
Demand Gen campaigns will be available on the Google Display Network and YouTube, allowing advertisers to reach a wide audience across multiple platforms. The campaigns will use machine learning to optimize targeting and bidding strategies, ensuring that ads are shown to the most relevant and valuable users.
Advertisers will be able to set specific goals for their Demand Gen campaigns, such as lead generation or website conversions. Google’s machine learning algorithms will then work to achieve these goals by automatically adjusting targeting and bidding strategies based on user behavior and performance data.
Demand Gen campaigns will offer a variety of ad formats to choose from, including image ads, video ads, and carousel ads. This allows advertisers to create engaging and interactive ads that capture the attention of their target audience. The campaigns will also provide detailed reporting and insights, allowing advertisers to track their performance and make data-driven decisions.
One of the key benefits of Demand Gen campaigns is their ability to reach users at different stages of the customer journey. Whether a user is just starting to research a product or is ready to make a purchase, the campaigns can deliver relevant ads that drive action. This makes Demand Gen campaigns a powerful tool for advertisers looking to generate leads and drive conversions.
According to Google, early testing of Demand Gen campaigns has shown promising results. Advertisers have seen an average increase in conversions of 30% and a decrease in cost per conversion of 15%. These positive results highlight the effectiveness of the AI-powered campaign type in driving meaningful business outcomes.
Demand Gen campaigns are part of Google’s ongoing efforts to provide advertisers with more advanced and effective advertising solutions. By leveraging the power of AI and machine learning, Google aims to help advertisers reach their target audience more effectively and achieve their marketing goals.
In conclusion, Google’s new AI-powered campaign type, Demand Gen campaigns, is set to revolutionize the way advertisers generate leads and drive conversions. With its advanced targeting and bidding strategies, diverse ad formats, and detailed reporting, Demand Gen campaigns offer a powerful solution for advertisers looking to achieve meaningful business outcomes. As the campaign type rolls out fully in October 2023, advertisers can expect to see even more opportunities to reach their target audience and drive results.
Original article: https://www.searchenginejournal.com/move-over-google-discovery-ads-get-ready-for-demand-gen-campaigns/494047/