What to Know:
– Google has updated its video structured data documentation with new recommendations.
– The new recommendations aim to help Google understand and index video content more effectively.
– The updates include guidelines for marking up videos with timestamps, video previews, and live streams.
– Google also provides recommendations for using structured data to enhance video search results.
The Full Story:
Google has recently made updates to its video structured data documentation, providing new recommendations to help website owners and content creators optimize their video content for search. The updates aim to improve Google’s understanding and indexing of video content, ultimately leading to better visibility and engagement for video content in search results.
One of the key updates is the recommendation to mark up videos with timestamps. This allows Google to understand the different sections or chapters within a video, making it easier for users to navigate to specific parts of the video. By adding timestamps, website owners can provide more context to their videos and enhance the user experience.
In addition to timestamps, Google now recommends marking up videos with video previews. Video previews are short clips that give users a glimpse of the video content before they click on it. This can help users determine if the video is relevant to their search query and increase the likelihood of engagement. Website owners can use the “video:thumbnailUrl” property to specify the URL of the video preview image.
Furthermore, Google has provided guidelines for marking up live streams. Live streams are becoming increasingly popular, especially for events, conferences, and webinars. By marking up live streams with structured data, website owners can provide more information about the live event, such as the start time, end time, and the URL where the live stream can be accessed. This helps Google understand the context of the live stream and display relevant information in search results.
In addition to these specific recommendations, Google also provides general guidelines for using structured data to enhance video search results. Website owners are encouraged to use the “VideoObject” schema to provide detailed information about their videos, such as the title, description, duration, and thumbnail URL. This helps Google understand the content of the video and display relevant information in search results.
Google also recommends using the “AggregateRating” schema to provide ratings and reviews for videos. This can help users make informed decisions about which videos to watch based on the ratings and reviews provided by other users.
Overall, these updates to Google’s video structured data documentation provide valuable recommendations for website owners and content creators to optimize their video content for search. By following these guidelines, website owners can improve the visibility and engagement of their videos in search results, ultimately driving more traffic and conversions.
In conclusion, Google’s recent updates to its video structured data documentation offer new recommendations for website owners and content creators to optimize their video content for search. The updates include guidelines for marking up videos with timestamps, video previews, and live streams, as well as general recommendations for using structured data to enhance video search results. By following these recommendations, website owners can improve the visibility and engagement of their videos in search results, ultimately driving more traffic and conversions.
Original article: https://www.searchenginejournal.com/google-updates-video-structured-data-guidance/499969/