What to Know:
– Google’s Search Generative Experience (SGE) is an AI-powered technology that generates search results in real-time.
– SGE is expected to revolutionize search marketing and advertising in 2024.
– It will enable more personalized and interactive search experiences for users.
– SGE will allow advertisers to create dynamic and engaging ads that adapt to users’ search queries.
– Google is investing heavily in generative AI technology to improve search results and user experiences.
– The use of generative AI in search is expected to increase in the coming years.
The Full Story:
Google’s Search Generative Experience (SGE) is an AI-powered technology that is set to revolutionize search marketing and advertising in 2024. This technology generates search results in real-time, providing users with more personalized and interactive search experiences.
SGE is designed to adapt to users’ search queries and provide them with the most relevant and up-to-date information. It uses generative AI algorithms to understand the context of a search query and generate dynamic search results based on that context.
One of the key benefits of SGE is its ability to create more engaging and interactive search experiences. For example, when a user searches for a specific product, SGE can generate a virtual representation of that product, allowing the user to interact with it before making a purchase decision. This can greatly enhance the user’s shopping experience and increase the likelihood of a conversion.
In addition to improving user experiences, SGE also has significant implications for search marketing and advertising. With SGE, advertisers will be able to create dynamic and engaging ads that adapt to users’ search queries. For example, if a user searches for a specific type of car, an advertiser can use SGE to generate an ad that showcases different models and features of that car. This can help advertisers deliver more relevant and targeted ads to users, increasing the effectiveness of their advertising campaigns.
Google is heavily investing in generative AI technology to improve search results and user experiences. The company has been developing and refining its generative AI algorithms to ensure that they can generate accurate and relevant search results in real-time. Google’s investment in generative AI technology is expected to drive the growth of SGE in the coming years.
The use of generative AI in search is expected to increase in the coming years. According to a report by MarketsandMarkets, the global generative AI market is projected to reach $9.1 billion by 2023, growing at a compound annual growth rate (CAGR) of 20.9% from 2018 to 2023. This growth is driven by the increasing demand for personalized and interactive search experiences, as well as the growing adoption of AI technologies in various industries.
As SGE continues to evolve and improve, it is likely to have a significant impact on search marketing and advertising. Advertisers will need to adapt their strategies to take advantage of the new opportunities that SGE presents. They will need to create more dynamic and engaging ads that can adapt to users’ search queries and provide them with relevant and personalized information.
In conclusion, Google’s Search Generative Experience (SGE) is set to revolutionize search marketing and advertising in 2024. This AI-powered technology will enable more personalized and interactive search experiences for users, while also providing advertisers with new opportunities to create dynamic and engaging ads. As the use of generative AI in search continues to grow, advertisers will need to adapt their strategies to stay ahead of the competition and take advantage of the new opportunities that SGE presents.
Original article: https://www.searchenginejournal.com/google-sge-and-generative-ai-in-search-what-to-expect-in-2024/504578/