Google’s SEO Considerations for .AI Domain

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What to Know:

  • Google’s Gary Illyes recently answered a question about the SEO considerations of using the .AI top-level domain.
  • The .AI domain is associated with the Caribbean island of Anguilla.
  • Illyes confirmed that Google treats .AI domains the same as any other generic top-level domain (gTLD) for SEO purposes.
  • He also mentioned that Google does not have any specific algorithms or ranking factors that are specific to .AI domains.
  • Illyes advised website owners to focus on creating high-quality content and following SEO best practices, regardless of the domain extension they choose.

The Full Story:

Google’s Gary Illyes recently answered a question on Twitter about the SEO considerations of using the .AI top-level domain. The .AI domain is associated with the Caribbean island of Anguilla and has gained popularity among tech companies and artificial intelligence startups.

In response to the question, Illyes confirmed that Google treats .AI domains the same as any other generic top-level domain (gTLD) for SEO purposes. This means that there are no specific advantages or disadvantages to using a .AI domain from an SEO perspective.

Illyes also mentioned that Google does not have any specific algorithms or ranking factors that are specific to .AI domains. This means that websites with .AI domains are not given any special treatment or preference in Google’s search results.

Instead, Illyes advised website owners to focus on creating high-quality content and following SEO best practices, regardless of the domain extension they choose. He emphasized the importance of providing valuable and relevant information to users, as well as ensuring that the website is technically optimized for search engines.

While the .AI domain may be associated with artificial intelligence, it does not have any inherent SEO benefits related to AI-related keywords or topics. The domain extension itself does not influence how Google ranks or indexes a website.

It’s worth noting that the popularity of .AI domains among tech companies and AI startups may have an indirect impact on SEO. Websites with .AI domains may attract more attention and backlinks from industry-specific websites and publications, which can contribute to their overall SEO performance. However, this is not a direct result of the domain extension itself, but rather the industry and niche that it attracts.

When choosing a domain extension, it’s important to consider factors beyond SEO. The .AI domain may be a good fit for companies and startups in the artificial intelligence industry, as it can help convey their focus and expertise. However, it’s important to also consider factors such as brand identity, target audience, and availability of the desired domain name.

In conclusion, Google treats .AI domains the same as any other generic top-level domain for SEO purposes. There are no specific advantages or disadvantages to using a .AI domain from an SEO perspective. Website owners should focus on creating high-quality content and following SEO best practices, regardless of the domain extension they choose.


Original article: https://www.searchenginejournal.com/dot-ai-domains-for-seo/492758/