What to Know:
– Google has completed the rollout of its September 2023 Helpful Content Update.
– The update includes changes to AI and third-party content guidelines.
– The goal of the update is to improve the quality and relevance of search results.
– Google has provided guidance on how to create helpful and trustworthy content.
The Full Story:
Google has recently concluded the rollout of its September 2023 Helpful Content Update, which includes changes to AI and third-party content guidelines. The update aims to improve the quality and relevance of search results by providing users with more helpful and trustworthy content.
With the update, Google has made adjustments to its AI algorithms to better understand user intent and deliver more accurate search results. This means that websites that provide valuable and relevant information are more likely to rank higher in search results.
In addition to the AI changes, Google has also updated its guidelines for third-party content. The search engine giant now emphasizes the importance of providing original and unique content that adds value to users. Websites that rely heavily on scraped or duplicate content may see a decrease in their rankings.
To help website owners and content creators, Google has provided guidance on how to create helpful and trustworthy content. Some of the key recommendations include:
1. Focus on expertise, authoritativeness, and trustworthiness (E-A-T): Google places a high value on content that demonstrates expertise, authoritativeness, and trustworthiness. This can be achieved by having well-qualified authors, citing credible sources, and providing accurate and up-to-date information.
2. Create original and unique content: Google encourages website owners to create original and unique content that adds value to users. This means avoiding duplicate content, rewriting or spinning articles, and scraping content from other sources.
3. Provide comprehensive and in-depth information: Google rewards websites that provide comprehensive and in-depth information on a particular topic. This includes covering all aspects of the topic, answering common questions, and providing additional resources or references.
4. Ensure a positive user experience: User experience is an important factor in Google’s ranking algorithm. Websites that are easy to navigate, load quickly, and have a mobile-friendly design are more likely to rank higher in search results.
5. Build a strong reputation: Google takes into account the reputation of a website and its authors when determining the quality of content. Building a strong reputation can be achieved through positive reviews, endorsements from industry experts, and mentions in reputable publications.
It’s important for website owners and content creators to keep these guidelines in mind when creating and optimizing their content. By following these recommendations, they can increase their chances of ranking higher in Google’s search results and providing users with helpful and trustworthy information.
In conclusion, Google’s September 2023 Helpful Content Update brings changes to AI and third-party content guidelines. The update aims to improve the quality and relevance of search results by rewarding websites that provide valuable and trustworthy content. Website owners and content creators should follow Google’s guidance on creating helpful and trustworthy content to increase their chances of ranking higher in search results.
Original article: https://www.searchenginejournal.com/google-concludes-rollout-of-september-2023-helpful-content-update/497354/