What to Know:
– John Mueller, a Webmaster Trends Analyst at Google, recently shared his thoughts on website management and SEO.
– Mueller advises SEO professionals to delegate website management tasks to developers or IT teams.
– He suggests that SEO professionals should focus on optimizing content and improving user experience instead.
– Mueller also discussed the topic of Wix SEO and how it compares to other website platforms.
– He mentioned that Wix has made significant improvements in terms of SEO capabilities.
– However, he emphasized that the choice of website platform does not have a direct impact on search rankings.
– Mueller also hinted at an impending change in how Google handles website migrations.
The Full Story:
John Mueller, a Webmaster Trends Analyst at Google, recently shared his thoughts on website management and SEO during a Google Webmaster Central hangout. He advised SEO professionals to delegate website management tasks to developers or IT teams, allowing them to focus on optimizing content and improving user experience.
Mueller explained that website management involves various technical aspects, such as server configuration, security updates, and performance optimization. These tasks are better handled by professionals with expertise in web development and IT. By delegating these responsibilities, SEO professionals can concentrate on their core competencies and deliver better results.
When asked about Wix SEO, Mueller acknowledged that Wix has made significant improvements in terms of SEO capabilities. He mentioned that Wix now allows users to customize meta tags, create SEO-friendly URLs, and optimize images. However, he emphasized that the choice of website platform does not have a direct impact on search rankings. Google’s algorithms evaluate websites based on their content, relevance, and user experience, rather than the platform they are built on.
Mueller also hinted at an impending change in how Google handles website migrations. Currently, when a website is moved to a new domain or undergoes significant changes, it may experience a temporary drop in search rankings. Mueller mentioned that Google is working on a solution to minimize these disruptions and make the migration process smoother for website owners. He advised SEO professionals to stay updated with Google’s announcements and guidelines to ensure a successful website migration.
In summary, SEO professionals should consider delegating website management tasks to developers or IT teams. This allows them to focus on optimizing content and improving user experience, which are crucial factors for search rankings. While Wix has improved its SEO capabilities, the choice of website platform does not directly impact search rankings. Lastly, SEO professionals should stay updated with Google’s announcements and guidelines to navigate website migrations effectively.
Overall, this advice from John Mueller highlights the importance of collaboration between SEO professionals and web development/IT teams. By leveraging each other’s expertise, they can create and maintain websites that are both search engine friendly and user-friendly.
Original article: https://www.searchenginejournal.com/seo-professionals-should-delegate-website-management/493176/