What to Know:
– Many business owners struggle with understanding and managing their websites.
– A podcast episode on Search Engine Journal discusses how business owners can master their websites, even if they don’t have technical knowledge.
– The episode features Fiona Allman-Treen, a website strategist and founder of Website Success Lab.
– Allman-Treen shares tips and insights on how business owners can improve their websites and make them more effective.
The Full Story:
In a recent podcast episode on Search Engine Journal, Fiona Allman-Treen, a website strategist and founder of Website Success Lab, shares her expertise on how business owners can master their websites, even if they don’t have technical knowledge.
Allman-Treen begins by acknowledging that many business owners struggle with understanding and managing their websites. She explains that this is a common issue because most business owners are not marketers or tech experts. However, she believes that with the right guidance, business owners can learn to effectively manage their websites and make them more successful.
One of the first things Allman-Treen emphasizes is the importance of having a clear goal for your website. She advises business owners to think about what they want their website to achieve and then design it accordingly. This could be generating leads, making sales, or simply providing information. By having a clear goal in mind, business owners can make strategic decisions about their website’s design and content.
Allman-Treen also discusses the importance of user experience (UX) in website design. She explains that a good user experience is crucial for keeping visitors on your site and encouraging them to take action. She suggests focusing on simplicity, clarity, and ease of navigation when designing your website. Additionally, she recommends conducting user testing to gather feedback and make improvements.
In terms of content, Allman-Treen advises business owners to focus on providing value to their audience. She suggests creating content that answers common questions or solves problems for your target market. This not only helps establish your expertise but also encourages visitors to stay on your site and explore further.
Allman-Treen also discusses the importance of search engine optimization (SEO) in website success. She explains that optimizing your website for search engines can help improve its visibility and attract more organic traffic. She recommends conducting keyword research and incorporating relevant keywords into your website’s content and meta tags.
In terms of website maintenance, Allman-Treen advises business owners to regularly update their content and ensure that their website is secure. She explains that outdated content can harm your website’s credibility and that security vulnerabilities can put your business and customers at risk. Regularly updating your content and implementing security measures can help maintain the integrity of your website.
Allman-Treen also touches on the topic of website analytics. She explains that tracking and analyzing website data can provide valuable insights into visitor behavior and help identify areas for improvement. She recommends using tools like Google Analytics to monitor key metrics such as traffic sources, bounce rate, and conversion rate.
Overall, Allman-Treen’s advice is aimed at empowering business owners to take control of their websites and make them more effective. By focusing on goals, user experience, content, SEO, maintenance, and analytics, business owners can optimize their websites for success.
In conclusion, mastering your website doesn’t require technical expertise. With the right guidance and understanding of key principles, business owners can effectively manage their websites and make them more successful. By focusing on goals, user experience, content, SEO, maintenance, and analytics, business owners can optimize their websites for success. So, even if you don’t speak tech, you can still master your website and drive your business forward.
Original article: https://www.searchenginejournal.com/website-no-coding-podcast/493092/