What to Know:
– Microsoft Ads has added support for two automated bid strategies to the Microsoft Audience Network.
– The two bid strategies are Maximizing Clicks and Target CPA (Cost Per Acquisition).
– Maximizing Clicks is designed to help advertisers drive more clicks within their budget.
– Target CPA allows advertisers to set a specific cost per acquisition goal and the system will automatically adjust bids to meet that goal.
– These bid strategies are available for campaigns running on the Microsoft Audience Network, which includes native ads on MSN.com, Microsoft Outlook, and Microsoft Edge.
The Full Story:
Microsoft Ads has announced the addition of two new bid strategies for advertisers running campaigns on the Microsoft Audience Network. The two bid strategies, Maximizing Clicks and Target CPA, are designed to help advertisers improve campaign performance and achieve their goals more effectively.
Maximizing Clicks is an automated bid strategy that aims to drive more clicks within the advertiser’s budget. With this bid strategy, the system will automatically adjust bids to maximize the number of clicks received while staying within the specified budget. This can be particularly useful for advertisers who want to increase traffic to their website or generate more engagement with their ads.
Target CPA, on the other hand, allows advertisers to set a specific cost per acquisition goal. The system will then automatically adjust bids to meet that goal and deliver conversions at the desired cost. This bid strategy is ideal for advertisers who have a specific target cost per acquisition in mind and want to optimize their campaigns to achieve that goal.
These bid strategies are available for campaigns running on the Microsoft Audience Network, which includes native ads on MSN.com, Microsoft Outlook, and Microsoft Edge. By leveraging these bid strategies, advertisers can take advantage of the reach and engagement of the Microsoft Audience Network while optimizing their campaigns for better performance.
According to Microsoft Ads, early testing of these bid strategies has shown positive results. Advertisers using Maximizing Clicks have seen an average increase in clicks of 15%, while those using Target CPA have achieved an average decrease in cost per acquisition of 20%. These results indicate that these bid strategies can have a significant impact on campaign performance and help advertisers achieve their goals more efficiently.
To start using these bid strategies, advertisers need to navigate to the “Settings” tab in their Microsoft Ads account and select the campaign they want to apply the bid strategy to. From there, they can choose either Maximizing Clicks or Target CPA as their bid strategy and set the desired budget or target cost per acquisition. Advertisers can also adjust the bid strategy settings at any time to optimize their campaigns based on performance data.
In addition to the new bid strategies, Microsoft Ads has also introduced a new reporting feature for the Microsoft Audience Network. Advertisers can now access performance metrics specifically for their audience ads, including impressions, clicks, and conversions. This allows advertisers to track the performance of their audience ads and make data-driven decisions to optimize their campaigns.
Overall, the addition of these bid strategies to the Microsoft Audience Network provides advertisers with more options to optimize their campaigns and achieve their goals. Whether it’s driving more clicks or achieving a specific cost per acquisition, these bid strategies can help advertisers improve their campaign performance and maximize their return on investment.
Original article: https://www.searchenginejournal.com/microsoft-ads-announces-new-bid-strategies-for-audience-ads/500506/