What to Know:
– Microsoft Advertising has announced the launch of Video and Connected TV (CTV) ads.
– The new ad formats aim to help advertisers engage with their audience in a more immersive and interactive way.
– Video ads will be available across Microsoft’s portfolio of products, including Bing, MSN, Outlook.com, and the Microsoft Audience Network.
– CTV ads will be available on Xbox, Windows, and other Microsoft devices.
– Advertisers will have access to advanced targeting options, including demographic, geographic, and behavioral targeting.
– The new ad formats will be available in the United States initially, with plans to expand to other markets in the future.
The Full Story:
Microsoft Advertising has announced the launch of Video and Connected TV (CTV) ads, aiming to help advertisers engage with their audience in a more immersive and interactive way. The new ad formats were unveiled at the DMEXCO conference.
Video ads will be available across Microsoft’s portfolio of products, including Bing, MSN, Outlook.com, and the Microsoft Audience Network. Advertisers will have the opportunity to reach a wide audience and showcase their products or services through engaging video content.
CTV ads, on the other hand, will be available on Xbox, Windows, and other Microsoft devices. With the increasing popularity of streaming services and connected devices, CTV ads provide advertisers with a unique opportunity to reach consumers who are watching content on their TVs.
Both video and CTV ads will offer advanced targeting options, allowing advertisers to reach their desired audience more effectively. Advertisers will have access to demographic, geographic, and behavioral targeting, enabling them to tailor their ads to specific segments of the population.
The new ad formats will be available in the United States initially, with plans to expand to other markets in the future. Microsoft Advertising aims to provide advertisers with a comprehensive suite of advertising solutions that can help them achieve their marketing goals.
According to Microsoft, video consumption has been on the rise, with 80% of internet users watching videos online. By offering video ads across its portfolio of products, Microsoft Advertising aims to tap into this growing trend and provide advertisers with a powerful tool to engage with their audience.
CTV ads, on the other hand, capitalize on the increasing popularity of streaming services and connected devices. According to a report by eMarketer, the number of CTV users in the United States is expected to reach 213.7 million by 2024. By offering CTV ads on Xbox, Windows, and other Microsoft devices, advertisers can reach a large and engaged audience.
The new ad formats from Microsoft Advertising come at a time when advertisers are looking for innovative ways to engage with their audience. With the rise of ad-blocking software and the increasing fragmentation of media consumption, traditional advertising methods are becoming less effective. Video and CTV ads provide advertisers with an opportunity to deliver their message in a more engaging and interactive way.
In conclusion, Microsoft Advertising has unveiled Video and CTV ads, providing advertisers with new opportunities to engage with their audience. The new ad formats will be available across Microsoft’s portfolio of products and offer advanced targeting options. With the rise of video consumption and the popularity of streaming services, these new ad formats come at a time when advertisers are looking for innovative ways to reach their audience.
Original article: https://www.searchenginejournal.com/microsoft-advertising-unveils-video-and-ctv-ads-at-dmexco/496672/