What to Know:
– Microsoft Advertising has partnered with Baidu Global to launch the Chat Ads API, allowing advertisers to reach Baidu’s 1.3 billion users.
– The Chat Ads API will enable advertisers to create and manage chatbot campaigns on Baidu’s mobile search results page.
– Microsoft Advertising has also enhanced its ad opportunities with the introduction of new features like Multimedia Ads and Video Extensions.
– Bing, Microsoft’s search engine, is now being referred to as “Copilot” and has introduced new features to enhance the search experience.
The Full Story:
Microsoft Advertising has announced a partnership with Baidu Global to launch the Chat Ads API, providing advertisers with the opportunity to reach Baidu’s massive user base of 1.3 billion people. The Chat Ads API will allow advertisers to create and manage chatbot campaigns on Baidu’s mobile search results page. This partnership aims to help advertisers engage with Chinese consumers in a more interactive and personalized way.
With the Chat Ads API, advertisers can leverage Baidu’s chatbot technology to deliver more relevant and engaging ads to users. Chatbots can provide instant responses to user queries, offer product recommendations, and even complete transactions within the chat interface. This integration of chatbot technology into advertising campaigns can help drive higher engagement and conversion rates.
In addition to the partnership with Baidu Global, Microsoft Advertising has also introduced new ad opportunities to enhance the advertising experience. One of these new features is Multimedia Ads, which allow advertisers to include multiple images or videos within a single ad. This enables advertisers to showcase their products or services in a more visually appealing and interactive way, capturing the attention of users and driving higher engagement.
Another new feature introduced by Microsoft Advertising is Video Extensions. This feature allows advertisers to include video content within their search ads, providing users with a more immersive and engaging experience. Video Extensions can be used to showcase product demonstrations, customer testimonials, or any other video content that can help drive user engagement and increase conversion rates.
In addition to these new ad opportunities, Microsoft’s search engine, Bing, has undergone a rebranding and is now being referred to as “Copilot.” This rebranding aims to highlight Bing’s role as a helpful assistant that can assist users in finding the information they need. Along with the rebranding, Copilot has introduced new features to enhance the search experience.
One of the new features introduced by Copilot is the “Fact Check” label, which helps users identify trustworthy information. This label is displayed next to search results that have been fact-checked by reputable sources, providing users with more confidence in the information they are accessing. Another new feature is the “Spotlight” feature, which highlights key information from search results, making it easier for users to find the most relevant information quickly.
Overall, Microsoft Advertising’s partnership with Baidu Global and the introduction of new ad opportunities and features demonstrate the company’s commitment to providing advertisers with innovative ways to reach and engage with their target audience. The Chat Ads API and the new ad features like Multimedia Ads and Video Extensions offer advertisers more options to create personalized and interactive ad experiences. Additionally, Bing’s rebranding as Copilot and the introduction of new search features aim to enhance the search experience for users, making it easier for them to find the information they need.
Original article: https://www.searchenginejournal.com/microsoft-advertising-partners-with-baidu-global-for-chat-ads-api/502994/