What to Know:
– Microsoft Advertising has announced several updates for Audience Ads.
– The updates include new features and improvements to help advertisers reach their target audience more effectively.
– Microsoft Advertising is also reminding advertisers to provide feedback on the Performance Max open beta.
The Full Story:
Microsoft Advertising has recently announced several updates for Audience Ads, including new features and improvements to help advertisers reach their target audience more effectively. In addition, Microsoft Advertising is reminding advertisers to provide feedback on the Performance Max open beta.
1. New Features for Audience Ads:
Microsoft Advertising has introduced several new features for Audience Ads, which are designed to help advertisers improve their targeting capabilities and reach their desired audience. These new features include:
– In-market audiences: Advertisers can now target their ads to specific in-market audiences, which are groups of users who have shown a high intent to purchase certain products or services. This allows advertisers to reach users who are actively searching for products or services similar to what they offer.
– Custom audiences: Advertisers can now create custom audiences based on their own customer data. This allows advertisers to target their ads to users who have already shown an interest in their products or services, increasing the chances of conversion.
– Similar audiences: Advertisers can now create similar audiences based on their existing customer data. This allows advertisers to expand their reach by targeting users who have similar characteristics and behaviors to their existing customers.
– Exclusion audiences: Advertisers can now exclude specific audiences from their ad targeting. This allows advertisers to avoid showing their ads to users who are not likely to be interested in their products or services, improving the efficiency of their ad campaigns.
2. Improvements to Audience Ads:
In addition to the new features, Microsoft Advertising has also made several improvements to Audience Ads to enhance their performance and effectiveness. These improvements include:
– Enhanced audience targeting: Microsoft Advertising has improved its audience targeting capabilities, allowing advertisers to reach their desired audience more accurately. This helps advertisers to deliver their ads to users who are more likely to be interested in their products or services, increasing the chances of conversion.
– Expanded reach: Microsoft Advertising has expanded the reach of Audience Ads by making them available on more platforms and devices. This allows advertisers to reach their target audience across a wider range of channels, increasing the visibility of their ads and maximizing their reach.
3. Reminder to Provide Feedback on Performance Max Open Beta:
Microsoft Advertising is reminding advertisers to provide feedback on the Performance Max open beta. Performance Max is a new campaign type that allows advertisers to maximize their reach and performance by automatically optimizing their ads across multiple channels and devices.
By participating in the open beta and providing feedback, advertisers can help Microsoft Advertising improve the Performance Max campaign type and make it more effective for advertisers. Advertisers are encouraged to share their thoughts, suggestions, and any issues they encounter during the beta period.
In conclusion, Microsoft Advertising has introduced several updates for Audience Ads, including new features and improvements to enhance their targeting capabilities and reach. Advertisers can now take advantage of in-market audiences, custom audiences, similar audiences, and exclusion audiences to improve the effectiveness of their ad campaigns. Microsoft Advertising has also expanded the reach of Audience Ads and is reminding advertisers to provide feedback on the Performance Max open beta to help improve the campaign type.
Original article: https://www.searchenginejournal.com/6-audience-ads-updates-from-microsoft-advertising/497638/