What to Know:
– Microsoft has partnered with Snap to offer sponsored links within Snapchat’s My AI conversations.
– This partnership aims to help advertisers reach new audiences through the Chat Ads API.
– The Chat Ads API allows advertisers to serve sponsored links within conversations between users and AI-powered chatbots.
– This integration will enable advertisers to engage with Snapchat’s large user base and leverage the platform’s interactive features.
– Microsoft’s AI technology will power the chatbots, providing users with personalized and relevant recommendations.
The Full Story:
Microsoft and Snap have joined forces to offer sponsored links within Snapchat’s My AI conversations. This partnership aims to help advertisers reach new audiences and engage with Snapchat’s large user base.
Snapchat’s My AI feature allows users to have conversations with AI-powered chatbots. These chatbots can provide recommendations, answer questions, and offer personalized experiences. With the integration of Microsoft’s AI technology, these chatbots will be able to provide users with more accurate and relevant recommendations.
The Chat Ads API, developed by Snap, allows advertisers to serve sponsored links within conversations between users and chatbots. This means that advertisers can now reach Snapchat users directly through these AI conversations. By leveraging this API, advertisers can engage with users in a more interactive and personalized way.
Snapchat has a large and engaged user base, with over 280 million daily active users. This partnership with Microsoft will enable advertisers to tap into this audience and promote their products or services within the platform. The sponsored links within the AI conversations will provide a seamless and non-intrusive way for advertisers to connect with Snapchat users.
The integration of Microsoft’s AI technology will enhance the capabilities of the chatbots within Snapchat. The AI-powered chatbots will be able to understand user preferences, provide personalized recommendations, and offer a more interactive experience. This will help advertisers deliver more relevant and engaging content to users, increasing the effectiveness of their campaigns.
Advertisers can benefit from this partnership by reaching new audiences and leveraging Snapchat’s interactive features. The sponsored links within the AI conversations provide a unique opportunity to connect with users in a more personalized and engaging way. By utilizing the Chat Ads API, advertisers can create targeted campaigns and measure their performance through Snap’s advertising platform.
Snapchat has been expanding its advertising offerings to attract more advertisers and generate revenue. The partnership with Microsoft is another step in this direction, as it allows Snapchat to offer a new and innovative advertising format. By integrating sponsored links within AI conversations, Snapchat is providing advertisers with a unique opportunity to engage with users and drive conversions.
In conclusion, the partnership between Microsoft and Snap to offer sponsored links within Snapchat’s My AI conversations is a significant development in the advertising landscape. Advertisers can now reach Snapchat’s large user base and engage with them in a more personalized and interactive way. The integration of Microsoft’s AI technology enhances the capabilities of the chatbots, providing users with more accurate recommendations. This partnership opens up new opportunities for advertisers to connect with audiences and drive results.
Original article: https://www.searchenginejournal.com/microsoft-snap-partner-to-serve-snapchat-my-ai-sponsored-links/496916/