What to Know:
– Microsoft has launched a new analytics dashboard called Publisher Revenue Optimization (PRO) to help publishers track and optimize their advertising revenue streams.
– PRO provides publishers with insights into their ad performance, including revenue, impressions, fill rate, and viewability.
– The dashboard also offers recommendations on how to improve ad performance and increase revenue.
– PRO is available to publishers who use Microsoft Advertising and have a minimum of 100,000 monthly page views.
The Full Story:
Microsoft has introduced a new analytics dashboard called Publisher Revenue Optimization (PRO) to help publishers maximize their advertising earnings. PRO provides publishers with insights into their ad performance, including revenue, impressions, fill rate, and viewability. The dashboard also offers recommendations on how to improve ad performance and increase revenue.
PRO is designed to be user-friendly and easy to navigate, allowing publishers to quickly access and analyze their ad data. The dashboard provides a comprehensive view of ad performance, allowing publishers to track their revenue and identify areas for improvement. Publishers can also compare their performance to industry benchmarks to see how they stack up against their competitors.
One of the key features of PRO is its ability to provide recommendations on how to optimize ad performance. The dashboard uses machine learning algorithms to analyze publishers’ ad data and identify opportunities for improvement. It provides actionable insights and suggestions on how to increase revenue, such as adjusting ad placements, targeting specific audience segments, or experimenting with different ad formats.
PRO is available to publishers who use Microsoft Advertising and have a minimum of 100,000 monthly page views. Publishers can sign up for PRO through the Microsoft Advertising platform and start using the dashboard to track and optimize their ad revenue.
According to Microsoft, early users of PRO have seen positive results. One publisher reported a 20% increase in revenue after implementing the recommendations provided by the dashboard. Another publisher saw a 15% increase in fill rate by making changes to their ad placements based on the insights from PRO.
The launch of PRO is part of Microsoft’s ongoing efforts to support publishers and help them maximize their advertising revenue. The company recognizes the challenges that publishers face in today’s digital advertising landscape and aims to provide them with the tools and insights they need to succeed.
In addition to PRO, Microsoft has also recently introduced other features and enhancements to its advertising platform. These include updates to the Microsoft Audience Network, improvements to the Microsoft Advertising Editor, and the integration of LinkedIn data into the Microsoft Advertising platform.
Overall, PRO is a valuable tool for publishers who want to track and optimize their advertising revenue streams. With its user-friendly interface, comprehensive insights, and actionable recommendations, PRO can help publishers make data-driven decisions and maximize their ad earnings. By leveraging the power of machine learning and analytics, publishers can gain a competitive edge and drive better results from their advertising efforts.
Original article: https://www.searchenginejournal.com/new-microsoft-tool-aims-to-help-you-maximize-ad-earnings/502349/