What to Know:
– Moz has launched a new metric called Brand Authority that quantifies brand strength.
– Brand Authority takes into account both online and offline influences to provide a comprehensive view of a brand’s impact.
– The metric is based on data from Moz’s Link Explorer, which analyzes backlinks, social signals, and other factors.
– Moz has also released a list of the top 500 US brands ranked by Brand Authority.
The Full Story:
Moz, a leading provider of SEO software, has introduced a new metric called Brand Authority that aims to quantify brand strength. The metric takes into account both online and offline influences to provide a comprehensive view of a brand’s impact.
Brand Authority is based on data from Moz’s Link Explorer, which analyzes backlinks, social signals, and other factors. The metric measures a brand’s visibility, reputation, and trustworthiness, and assigns it a score between 1 and 100.
To showcase the power of Brand Authority, Moz has released a list of the top 500 US brands ranked by their Brand Authority scores. The list includes well-known brands such as Amazon, Google, and Apple, as well as smaller brands that have a strong online presence.
According to the list, the top 10 brands with the highest Brand Authority scores are:
1. Amazon – 100
2. Google – 99
3. Apple – 98
4. Microsoft – 97
5. Facebook – 96
6. Walmart – 95
7. Coca-Cola – 94
8. Disney – 93
9. Nike – 92
10. McDonald’s – 91
The list also includes brands from various industries, including technology, retail, food and beverage, and entertainment. This demonstrates that Brand Authority is not limited to a specific sector and can be applied to any brand.
Moz’s Brand Authority metric provides marketers and businesses with valuable insights into their brand’s strength and influence. By understanding their Brand Authority score, brands can identify areas for improvement and develop strategies to enhance their online and offline presence.
In addition to the Brand Authority metric, Moz has also introduced a new feature called Brand SERP, which allows users to track their brand’s visibility in search engine results pages (SERPs). This feature provides valuable data on how a brand is perceived by search engine users and can help businesses optimize their online presence.
The launch of Brand Authority and Brand SERP comes at a time when brands are increasingly focusing on building their online reputation and visibility. With the rise of social media and online reviews, a strong brand presence is crucial for attracting and retaining customers.
Moz’s new metric and features provide marketers with the tools they need to measure and improve their brand’s impact. By understanding their Brand Authority score and monitoring their brand’s visibility in search results, businesses can make informed decisions and optimize their marketing strategies.
Overall, Moz’s Brand Authority metric and the top 500 US brands list offer valuable insights into the strength and influence of brands. By quantifying brand strength and considering both online and offline influences, Moz provides marketers with a comprehensive view of their brand’s impact. With the launch of Brand Authority and Brand SERP, Moz continues to innovate and provide marketers with the tools they need to succeed in the digital landscape.
Original article: https://www.searchenginejournal.com/moz-launches-brand-authority-metric-mozcon/493386/