What to Know:
– Search engine result page (SERP) volatility has become the new normal in the past year.
– Google has been rolling out numerous updates and changes to its algorithm, resulting in fluctuations in search rankings.
– It is important for marketers and SEO professionals to identify high SERP volatility and prioritize stable keywords for resilient keyword research strategies.
– Monitoring SERP volatility can help marketers understand the impact of algorithm updates on their website’s search rankings.
– Prioritizing stable keywords can help maintain consistent organic traffic and mitigate the negative effects of algorithm updates.
The Full Story:
In the past year, search engine result page (SERP) volatility has become the new normal. Google has been rolling out numerous updates and changes to its algorithm, resulting in fluctuations in search rankings. This has made it challenging for marketers and SEO professionals to maintain consistent organic traffic and rankings.
Monitoring SERP volatility is crucial for understanding the impact of algorithm updates on search rankings. By identifying high SERP volatility, marketers can adjust their keyword research strategies and prioritize stable keywords that are less likely to be affected by algorithm changes.
One way to monitor SERP volatility is by using tools like SEMrush Sensor or Mozcast. These tools provide a volatility score that indicates the level of fluctuations in search rankings. Marketers can track these scores over time to identify periods of high volatility and adjust their strategies accordingly.
When it comes to keyword research, prioritizing stable keywords is essential for maintaining consistent organic traffic. Stable keywords are those that have consistently ranked well over time and are less likely to be affected by algorithm updates. These keywords may have lower search volumes, but they provide a more reliable source of traffic.
To identify stable keywords, marketers can analyze historical data and track the performance of keywords over time. Tools like Google Search Console and Google Analytics can provide valuable insights into keyword performance and help identify stable keywords.
Once stable keywords have been identified, marketers can focus on optimizing their content and website for these keywords. This includes creating high-quality, relevant content that aligns with the search intent of users searching for these keywords. It also involves optimizing on-page elements such as title tags, meta descriptions, and headings to improve the visibility and relevance of the content.
In addition to prioritizing stable keywords, it is also important to regularly monitor and analyze the performance of keywords. This includes tracking keyword rankings, organic traffic, and conversions. By monitoring keyword performance, marketers can identify any fluctuations or changes in rankings and take appropriate actions to maintain or improve their search visibility.
In conclusion, SERP volatility has become the new normal in the past year, with Google rolling out numerous updates and changes to its algorithm. To navigate these fluctuations and maintain consistent organic traffic, marketers and SEO professionals need to identify high SERP volatility and prioritize stable keywords for their keyword research strategies. By monitoring SERP volatility and focusing on stable keywords, marketers can mitigate the negative effects of algorithm updates and maintain a resilient SEO strategy.
Original article: https://www.searchenginejournal.com/volatile-new-normal-year-updates/504117/