What to Know:
– Google Analytics 4 (GA4) is introducing new features for Analytics 360 properties.
– Custom reporting experiences will allow users to create and share custom reports with others.
– New account structuring options will provide more flexibility in organizing and managing multiple properties.
– GA4 is designed to provide a more comprehensive view of customer behavior across different platforms and devices.
– The new features aim to enhance the reporting and management capabilities of GA4 for Analytics 360 users.
The Full Story:
Google Analytics 4 (GA4) is introducing new features for Analytics 360 properties, including custom reporting experiences and new account structuring options. These updates aim to enhance the reporting and management capabilities of GA4 for Analytics 360 users.
Custom reporting experiences will allow users to create and share custom reports with others. This feature will provide more flexibility in analyzing and presenting data based on specific business needs. Users will be able to select the metrics and dimensions they want to include in their reports and customize the visualizations to suit their preferences. Custom reports can be saved and shared with others, making it easier to collaborate and communicate insights within an organization.
In addition to custom reporting experiences, GA4 is introducing new account structuring options. This feature will provide more flexibility in organizing and managing multiple properties. Users will be able to create multiple accounts within a single organization, allowing for better organization and management of different websites, apps, or other digital properties. This will make it easier to track and analyze data separately for each property while still having a centralized view of all properties within the organization.
GA4 is designed to provide a more comprehensive view of customer behavior across different platforms and devices. It uses machine learning to analyze data and provide insights into customer journeys, engagement, and conversions. The new features introduced for Analytics 360 properties aim to enhance the capabilities of GA4 for enterprise-level users, providing them with more advanced reporting and management options.
These new features come as part of Google’s ongoing efforts to improve and expand GA4. The company has been actively encouraging users to transition from Universal Analytics to GA4, as it sees GA4 as the future of its analytics platform. While Universal Analytics will still be supported for the foreseeable future, Google is investing in GA4 and introducing new features to make it a more powerful and comprehensive analytics solution.
The new features for Analytics 360 properties in GA4 are expected to be rolled out gradually over the coming months. Users with Analytics 360 properties will be able to access these features once they become available. It is recommended for Analytics 360 users to stay updated with the latest announcements and documentation from Google to make the most of these new features.
In conclusion, GA4 is introducing new features for Analytics 360 properties to enhance the reporting and management capabilities of enterprise-level users. Custom reporting experiences will allow users to create and share custom reports, while new account structuring options will provide more flexibility in organizing and managing multiple properties. These updates aim to make GA4 a more powerful and comprehensive analytics solution for businesses.
Original article: https://www.searchenginejournal.com/new-features-coming-to-ga4-for-analytics-360-properties/499075/