What to Know:
– Google’s Search Relations team advises focusing on technical SEO basics and high-quality, helpful content before chasing SEO trends.
– Technical issues can negatively impact a website’s visibility and performance in search results.
– Common technical issues include slow page speed, broken links, duplicate content, and improper use of canonical tags.
– High-quality, helpful content is essential for providing value to users and improving search rankings.
– SEO trends may change over time, but technical SEO and quality content will always be important factors in search rankings.
The Full Story:
Google’s Search Relations team recently advised website owners and SEO professionals to prioritize fixing technical issues and creating high-quality, helpful content before chasing the “next big thing” in SEO trends. In a blog post on Search Engine Journal, the team emphasized the importance of focusing on the basics of technical SEO and content creation for long-term success in search rankings.
Technical issues can have a significant impact on a website’s visibility and performance in search results. Common technical issues include slow page speed, broken links, duplicate content, and improper use of canonical tags. These issues can hinder search engine crawlers from properly indexing and understanding a website’s content, leading to lower rankings and reduced organic traffic.
To address technical issues, website owners should regularly audit their sites for any potential problems. This can involve checking page load times, fixing broken links, ensuring proper use of canonical tags, and resolving any duplicate content issues. By addressing these technical issues, website owners can improve their website’s visibility and performance in search results.
In addition to technical SEO, the Search Relations team emphasized the importance of creating high-quality, helpful content. Content that provides value to users and meets their needs is more likely to rank well in search results. This includes creating informative articles, guides, videos, and other resources that address common questions and problems in a specific industry or niche.
The team also highlighted the importance of user experience in content creation. Websites that provide a positive user experience, such as easy navigation, clear and concise information, and mobile-friendly design, are more likely to rank well in search results. User experience is an important factor that search engines consider when determining the relevance and quality of a website’s content.
While SEO trends may come and go, the Search Relations team emphasized that technical SEO basics and high-quality, helpful content will always be important factors in search rankings. It is essential to build a strong foundation by addressing technical issues and creating valuable content before focusing on the latest SEO trends.
In conclusion, website owners and SEO professionals should prioritize fixing technical issues and creating high-quality, helpful content before chasing the “next big thing” in SEO trends. Technical issues can negatively impact a website’s visibility and performance in search results, while high-quality content is essential for providing value to users and improving search rankings. By focusing on these foundational elements, website owners can set themselves up for long-term success in search rankings.
Original article: https://www.searchenginejournal.com/google-fix-technical-issues-before-chasing-the-next-big-thing/501918/