What to Know:
– Proper installation of the Google Tag is essential for accurate conversion tracking in Google Ads campaigns.
– The Google Tag is a snippet of code that needs to be placed on the website to track conversions.
– There are different ways to install the Google Tag, depending on the platform and the level of technical expertise.
– It is important to test the installation to ensure that the Google Tag is working correctly.
The Full Story:
Proper installation of the Google Tag is crucial for accurate conversion tracking in Google Ads campaigns. The Google Tag is a snippet of code that needs to be placed on the website to track conversions. It allows advertisers to measure the effectiveness of their campaigns and optimize their strategies accordingly.
There are different ways to install the Google Tag, depending on the platform and the level of technical expertise. Here are some common methods:
1. Manual Installation:
– Copy the Google Tag code from the Google Ads interface.
– Paste the code into the header or footer section of the website’s HTML code.
– Save and publish the changes to the website.
2. Tag Manager Installation:
– Set up a Google Tag Manager account.
– Install the Google Tag Manager code on the website.
– Create a new tag in Google Tag Manager and select “Google Ads Conversion Tracking” as the tag type.
– Configure the tag with the necessary conversion tracking parameters.
– Publish the changes in Google Tag Manager.
3. WordPress Plugin Installation:
– Install a Google Tag Manager plugin on the WordPress website.
– Set up a Google Tag Manager account and obtain the container ID.
– Configure the plugin with the container ID.
– Publish the changes in the plugin settings.
It is important to test the installation to ensure that the Google Tag is working correctly. Here are some steps to follow:
1. Test Conversions:
– Perform a test conversion on the website, such as submitting a contact form or making a purchase.
– Check the Google Ads interface to see if the conversion is recorded.
– If the conversion is not recorded, double-check the installation and make any necessary adjustments.
2. Use Tag Assistant:
– Install the Tag Assistant Chrome extension.
– Visit the website and click on the Tag Assistant icon in the browser toolbar.
– The Tag Assistant will analyze the website and provide feedback on the Google Tag installation.
– Follow any recommendations or troubleshooting steps provided by the Tag Assistant.
3. Check Conversion Tracking Status:
– In the Google Ads interface, go to the “Tools & Settings” menu and select “Conversions.”
– Check the status of the conversion tracking tag.
– If the status is “Unverified” or “No recent conversions,” there may be an issue with the installation.
In addition to proper installation, it is important to set up conversion tracking correctly in the Google Ads interface. Here are some key points to consider:
– Set the conversion value: Assign a value to each conversion to measure the return on investment (ROI) of your campaigns.
– Set the conversion window: Determine the time period during which conversions should be attributed to a specific ad click.
– Enable cross-device conversions: Allow conversions to be tracked across multiple devices, providing a more accurate view of campaign performance.
– Use dynamic conversion tracking: Use dynamic variables to track specific details about the conversion, such as the product purchased or the lead source.
In conclusion, proper installation of the Google Tag is essential for accurate conversion tracking in Google Ads campaigns. Whether you choose to manually install the code, use Google Tag Manager, or rely on a WordPress plugin, it is important to test the installation and ensure that the Google Tag is working correctly. By setting up conversion tracking correctly in the Google Ads interface, advertisers can measure the effectiveness of their campaigns and make data-driven decisions to optimize their strategies.
Original article: https://www.searchenginejournal.com/how-to-install-the-google-tag-for-conversion-tracking/496410/