What to Know:
– Remarketing and retargeting are both strategies used in paid media advertising.
– Remarketing refers to targeting users who have previously interacted with a brand or website.
– Retargeting refers to targeting users who have shown interest in a specific product or service.
– Both strategies aim to re-engage users and increase conversions.
– Remarketing can be done through various channels, including email, display ads, and social media.
– Retargeting is typically done through display ads on third-party websites.
The Full Story:
Remarketing and retargeting are two terms that are often used interchangeably in the world of paid media advertising. While they share some similarities, there are also some key differences between the two strategies.
Remarketing, as the name suggests, involves targeting users who have already had some form of interaction with a brand or website. This could include users who have visited a website, made a purchase, or signed up for a newsletter. The goal of remarketing is to re-engage these users and encourage them to take further action, such as making another purchase or completing a form.
Retargeting, on the other hand, involves targeting users who have shown interest in a specific product or service. This could be users who have viewed a particular product page, added items to their cart but didn’t complete the purchase, or clicked on a specific ad. The goal of retargeting is to remind these users about the product or service they were interested in and encourage them to take action.
While the end goal of both remarketing and retargeting is to increase conversions, the strategies used to achieve this goal can vary. Remarketing can be done through various channels, including email, display ads, and social media. For example, a brand might send a personalized email to a user who abandoned their cart, offering a discount to encourage them to complete the purchase. Or they might show display ads to users who have previously visited their website, reminding them about the brand and its offerings.
Retargeting, on the other hand, is typically done through display ads on third-party websites. These ads are targeted specifically to users who have shown interest in a particular product or service. For example, if a user has viewed a specific pair of shoes on an online store, they might start seeing ads for those shoes on other websites they visit. This serves as a reminder and encourages the user to go back to the original website and make the purchase.
It’s important to note that the terminology used to describe these strategies can vary depending on the platform or advertising network. Some platforms might use the term “remarketing” to refer to both strategies, while others might use “retargeting” as a broader term that encompasses both remarketing and other targeting tactics.
Ultimately, the key takeaway is that both remarketing and retargeting are strategies used in paid media advertising to re-engage users and increase conversions. The specific tactics and channels used may vary, but the goal remains the same. By targeting users who have already shown some level of interest in a brand or product, advertisers can increase the likelihood of converting those users into customers.
In conclusion, while remarketing and retargeting are often used interchangeably, they do have some nuanced differences. Remarketing focuses on targeting users who have previously interacted with a brand or website, while retargeting focuses on targeting users who have shown interest in a specific product or service. Both strategies aim to re-engage users and increase conversions, but the specific tactics and channels used may vary.
Original article: https://www.searchenginejournal.com/remarketing-vs-retargeting-are-they-the-same-thing/494960/