What to Know:
– Remarketing and retargeting are often used interchangeably, but they have slightly different meanings.
– Remarketing refers to the practice of reaching out to customers who have previously interacted with a brand or website.
– Retargeting, on the other hand, involves showing ads to users who have visited a website but have not taken any action.
– Both remarketing and retargeting aim to re-engage potential customers and increase conversions.
– Remarketing can be done through various channels, including email, social media, and display ads.
– Retargeting is typically done through display ads on third-party websites.
The Full Story:
Remarketing and retargeting are two terms that are often used interchangeably in the world of paid media advertising. While they share similar goals, there are some nuances that set them apart.
Remarketing refers to the practice of reaching out to customers who have previously interacted with a brand or website. This can include customers who have made a purchase, signed up for a newsletter, or abandoned a shopping cart. The goal of remarketing is to re-engage these customers and encourage them to take further action, such as making another purchase or completing a form.
Retargeting, on the other hand, involves showing ads to users who have visited a website but have not taken any action. These users may have browsed products, read blog posts, or viewed specific pages on a website. The goal of retargeting is to bring these users back to the website and encourage them to take the desired action, such as making a purchase or filling out a form.
Both remarketing and retargeting are effective strategies for increasing conversions and maximizing the return on investment (ROI) of paid media advertising campaigns. By targeting users who have already shown interest in a brand or website, advertisers can increase the likelihood of conversion and reduce wasted ad spend.
Remarketing can be done through various channels, including email, social media, and display ads. For example, a brand may send a personalized email to a customer who has abandoned a shopping cart, offering a discount or reminding them of the items they left behind. Similarly, a brand may show targeted ads on social media platforms to users who have previously engaged with their content.
Retargeting, on the other hand, is typically done through display ads on third-party websites. When a user visits a website and leaves without taking any action, a cookie is placed on their browser. This cookie allows advertisers to show targeted ads to these users as they browse other websites within the ad network. For example, if a user visits an online clothing store and looks at a specific pair of shoes, they may see ads for those shoes on other websites they visit.
According to a study by AdRoll, retargeting can lead to a 147% increase in average conversion rates and a 69% increase in average order value. Another study by Criteo found that retargeting can result in a 10x increase in click-through rates compared to standard display ads.
While remarketing and retargeting have their differences, it’s important to remember that they both serve the same strategic goal of re-engaging potential customers and increasing conversions. The choice between remarketing and retargeting will depend on the specific goals and resources of a brand or advertiser.
In conclusion, remarketing and retargeting are two powerful strategies in paid media advertising. While they have slightly different meanings, they both aim to re-engage potential customers and increase conversions. By understanding the nuances between remarketing and retargeting, advertisers can develop more effective and targeted campaigns to drive results.
Original article: https://www.searchenginejournal.com/remarketing-vs-retargeting/379703/