What to Know:
– Snapchat has launched new embed features for Lenses, Spotlight, Stories, and Profiles.
– Users can now share Snapchat content on websites for the first time.
– The new embed capability allows for a wider distribution of Snapchat content and increased engagement.
– Snapchat is aiming to compete with other social media platforms by expanding its reach beyond the app.
The Full Story:
Snapchat has introduced new embed features that allow users to share content from the app on websites. This is the first time Snapchat has enabled content to be embedded outside of its own platform. The new feature includes embed options for Lenses, Spotlight, Stories, and Profiles, providing users with a wider distribution of their Snapchat content.
With the new embed capability, Snapchat users can now share their Lenses, which are augmented reality filters, on websites. This allows for a more interactive and engaging experience for website visitors. Users can also embed their Spotlight content, which includes short videos, on websites, giving them the opportunity to reach a larger audience.
In addition, Snapchat Stories can now be embedded on websites, allowing users to showcase their content beyond the app. This feature is particularly useful for brands and influencers who want to share their Snapchat Stories with their website visitors. Lastly, users can embed their Snapchat Profiles on websites, making it easier for others to find and connect with them on the platform.
Snapchat’s new embed features are aimed at expanding the reach of its content and increasing user engagement. By allowing users to share their Snapchat content on websites, the platform is competing with other social media platforms that already offer embed capabilities, such as Instagram and Twitter. This move also aligns with Snapchat’s goal of becoming a more widely used platform beyond its own app.
The new embed features are easy to use. Users can simply click on the share button next to their content and select the embed option. They will then be provided with an embed code that can be copied and pasted onto a website. The embedded content will appear on the website just as it does on Snapchat, allowing for a seamless user experience.
Snapchat’s embed features come at a time when the platform is facing increased competition from other social media platforms. Instagram, for example, has been successful in attracting Snapchat’s younger user base with features like Stories and AR filters. By expanding its reach beyond the app, Snapchat is hoping to retain its existing users and attract new ones.
The new embed capability also opens up opportunities for brands and marketers. They can now leverage Snapchat’s engaging content and embed it on their websites to reach a wider audience. This can be particularly beneficial for brands that have a strong presence on Snapchat and want to showcase their content to their website visitors.
In conclusion, Snapchat’s new embed features for Lenses, Spotlight, Stories, and Profiles allow users to share their content on websites for the first time. This expands the reach of Snapchat content and increases user engagement. The new embed capability positions Snapchat as a competitor to other social media platforms and opens up opportunities for brands and marketers to leverage Snapchat’s engaging content on their websites.
Original article: https://www.searchenginejournal.com/snapchat-content-goes-beyond-the-app-with-new-embed-capability/498650/