Tangential SEO: Boost Brand Visibility with Unique Content

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What to Know:

– Tangential SEO involves creating content that is related to your business but not directly about your products or services.
– This approach helps attract a wider audience and boost brand visibility.
– Unconventional keyword research methods can be used to find unique keywords for tangential content.
– One method is to use Google Trends to identify related topics that are currently trending.
– Another method is to use social media platforms to discover popular conversations and hashtags related to your industry.
– Tangential content should still be relevant to your target audience and provide value to them.
– It is important to optimize tangential content with relevant keywords and internal links to improve its visibility in search results.
– Tangential SEO can help businesses stand out from competitors and establish themselves as thought leaders in their industry.

The Full Story:

Creating content that is directly related to your business is important for attracting your target audience and promoting your products or services. However, there is also value in creating content that is tangentially related to your business. Tangential SEO involves creating content that is related to your industry or niche but not directly about your products or services. This approach can help attract a wider audience, boost brand visibility, and establish your business as a thought leader in your industry.

One unconventional keyword research method for finding unique keywords for tangential content is to use Google Trends. Google Trends allows you to see what topics are currently trending and popular. By identifying related topics that are currently trending, you can create content that is timely and relevant to your audience. For example, if you run a fitness blog, you can use Google Trends to identify popular fitness trends or workout routines that you can create content around.

Another method for finding unique keywords for tangential content is to use social media platforms. Social media platforms like Twitter and Instagram are great sources for discovering popular conversations and hashtags related to your industry. By monitoring these conversations and hashtags, you can identify topics that are currently popular and create content around them. This can help you attract a wider audience and increase your brand visibility on social media.

When creating tangential content, it is important to ensure that it is still relevant to your target audience and provides value to them. While the content may not be directly about your products or services, it should still be related to your industry or niche. For example, if you run a beauty blog, you can create content about skincare tips or makeup tutorials, even if you don’t sell skincare products or makeup. This content can still attract an audience interested in beauty and establish your blog as a trusted source of information in the industry.

To optimize tangential content for search engines, it is important to use relevant keywords. While the content may not be directly about your products or services, it should still include keywords that are relevant to your industry or niche. This will help improve the visibility of your content in search results and attract organic traffic. Additionally, internal linking can be used to connect tangential content to your main products or services. This can help drive traffic from tangential content to your main offerings and increase conversions.

Tangential SEO can help businesses stand out from their competitors and establish themselves as thought leaders in their industry. By creating content that is related to their industry but not directly about their products or services, businesses can attract a wider audience and increase their brand visibility. This approach can also help businesses build trust and credibility with their audience, as they are providing valuable information and insights related to their industry. Overall, tangential SEO is a valuable strategy for businesses looking to expand their reach and boost their online presence.

Original article: https://www.searchenginejournal.com/tangential-seo-finding-keywords-for-content-no-one-else-has-festive-flashback/502137/