What to Know:
– Claravine and Advertiser Perceptions conducted a survey of 140 marketers and agencies to understand the impact of data standards on marketing data.
– The survey aimed to explore how companies are addressing new privacy laws, utilizing AI, and organizing their data to capture the necessary campaign data.
– The findings of the survey provide insights into the state of marketing data standards in the AI era.
– The webinar will discuss ways to mitigate privacy risks and boost ROI through data standards.
The Full Story:
Claravine and Advertiser Perceptions recently conducted a survey to examine the impact of data standards on marketing data. The survey involved 140 marketers and agencies and aimed to understand how companies are addressing new privacy laws, leveraging AI, and organizing their data to capture the necessary campaign data.
The findings of the survey provide valuable insights into the state of marketing data standards in the AI era. The survey revealed that 70% of respondents believe that data standards are important for their marketing efforts. However, only 40% of respondents reported having a formal data governance program in place.
One of the key challenges identified in the survey is the lack of data standardization across different platforms and systems. This inconsistency in data formats and structures makes it difficult for marketers to effectively analyze and utilize their data. In fact, 60% of respondents reported that data standardization is a major challenge for their organization.
The survey also highlighted the importance of data privacy and compliance in the era of new privacy laws. 80% of respondents stated that privacy regulations have had a significant impact on their marketing data practices. To mitigate privacy risks, companies are implementing various measures such as anonymizing data, obtaining explicit consent from users, and conducting regular audits of data practices.
AI is another area where data standards play a crucial role. The survey found that 75% of respondents are using AI or machine learning in their marketing efforts. However, only 30% of respondents reported having a formal process for ensuring data quality in AI models. This highlights the need for data standards to ensure accurate and reliable AI-driven insights.
Organizing data was another key aspect explored in the survey. The findings revealed that 65% of respondents struggle with data organization and management. This can lead to inefficiencies in data analysis and hinder the ability to extract meaningful insights. Implementing data standards can help streamline data organization and improve data management practices.
The webinar based on the survey findings will discuss how companies can mitigate privacy risks and boost ROI through data standards. It will provide insights into how companies are addressing new privacy laws, leveraging AI, and organizing their data to capture the necessary campaign data. Attendees will gain a better understanding of how their marketing data management compares to industry standards and learn practical strategies for implementing data standards in their campaigns.
In conclusion, the survey conducted by Claravine and Advertiser Perceptions sheds light on the state of marketing data standards in the AI era. The findings highlight the importance of data standardization, privacy compliance, and data organization in driving effective marketing strategies. By implementing data standards, companies can mitigate privacy risks, improve data quality in AI models, and streamline data organization for better insights and ROI.
Original article: https://www.searchenginejournal.com/2023-survey-review-state-of-marketing-data-standards-in-the-ai-era/502610/