What to Know:
– Claravine and Advertiser Perceptions conducted a survey of marketers and agencies to understand the impact of data standards on marketing.
– The survey found that data standards have the most impact on marketing in the areas of data quality, data integration, and data governance.
– Data quality is a top concern for marketers, with 72% of respondents stating that data quality issues negatively impact their marketing efforts.
– Data integration is another key area affected by data standards, with 68% of respondents saying that data integration challenges hinder their ability to create a unified view of the customer.
– Data governance is also a significant concern, with 66% of respondents stating that they struggle with data governance issues.
– The survey also found that marketers are increasingly relying on AI and machine learning to improve their marketing efforts, with 61% of respondents using AI and machine learning to optimize their campaigns.
– However, there are challenges in implementing AI and machine learning, with 58% of respondents stating that they struggle with data quality issues when using these technologies.
The Full Story:
Data standards play a crucial role in the world of marketing, and understanding their impact is essential for marketers looking to optimize their strategies. To shed light on this topic, Claravine and Advertiser Perceptions conducted a survey of marketers and agencies to gain insights into the impact of data standards on marketing.
The survey found that data standards have the most significant impact on marketing in the areas of data quality, data integration, and data governance. Data quality is a top concern for marketers, with 72% of respondents stating that data quality issues negatively impact their marketing efforts. This highlights the importance of ensuring that data is accurate, reliable, and up-to-date to drive effective marketing campaigns.
Data integration is another key area affected by data standards. The survey found that 68% of respondents struggle with data integration challenges, which hinders their ability to create a unified view of the customer. This lack of integration can lead to fragmented data and a disjointed customer experience. Implementing data standards can help address these challenges and enable marketers to leverage data more effectively.
Data governance is also a significant concern for marketers. The survey revealed that 66% of respondents struggle with data governance issues. Data governance involves establishing processes and policies to ensure that data is managed and used appropriately. Without proper data governance, organizations may face compliance issues and struggle to maintain data quality and integrity.
The survey also highlighted the increasing reliance on AI and machine learning in marketing. 61% of respondents reported using AI and machine learning to optimize their campaigns. These technologies can help marketers analyze large amounts of data, identify patterns and trends, and make data-driven decisions. However, there are challenges in implementing AI and machine learning. 58% of respondents stated that they struggle with data quality issues when using these technologies. This emphasizes the importance of data standards in ensuring that the data used for AI and machine learning is accurate and reliable.
Overall, the survey conducted by Claravine and Advertiser Perceptions provides valuable insights into the impact of data standards on marketing. It highlights the importance of data quality, data integration, and data governance in driving effective marketing campaigns. It also underscores the increasing reliance on AI and machine learning in marketing and the challenges associated with implementing these technologies.
To stay ahead in the ever-evolving world of marketing, it is crucial for marketers to stay informed about the latest data standards and trends. By understanding the impact of data standards and addressing the challenges they present, marketers can unlock the true potential of their marketing efforts and drive better results.
Original article: https://www.searchenginejournal.com/todays-marketing-data-standards-what-they-mean-for-your-strategy/499461/