What to Know:
– An “always on” mentality regarding SEO can help mitigate risk and protect rankings.
– Most people who touch your website are on the SEO team, even if they don’t realize it.
– There is no easy button for a technical audit, but 24/7 monitoring can help you see everything happening on your site at any moment.
– Bringing together teams focused on compliance and addressing issues quickly can help improve rankings and user experience.
The Full Story:
In the world of SEO, it’s important to have an “always on” mentality. This means constantly monitoring your website and making adjustments as needed to protect your rankings and mitigate any potential risks. While many people may not realize it, everyone who touches your website is on the SEO team in some way. This includes developers, content creators, marketers, and even customer service representatives.
One of the challenges of implementing an “always on” SEO strategy is that there is no easy button for a technical audit. It requires constant monitoring and attention to detail. However, by adopting a 24/7 monitoring approach, you can stay on top of everything happening on your site at any given moment.
By monitoring your website around the clock, you can quickly identify any issues or changes that may impact your SEO efforts. This includes monitoring for compliance with SEO best practices, such as ensuring proper meta tags, optimizing page load speed, and addressing any technical issues that may arise.
In addition to monitoring for compliance, an “always on” SEO strategy can also help you identify when people go rogue and make unauthorized changes to your website. This could include developers making changes without considering the impact on SEO, or content creators making updates that may negatively affect your rankings. By catching these issues early on, you can address them quickly and minimize any negative impact on your SEO efforts.
Another benefit of an “always on” SEO strategy is the ability to bring together teams focused on compliance and SEO. By fostering collaboration between these teams, you can ensure that everyone is working towards the same goal of improving rankings and user experience. This can help prevent silos and ensure that everyone is on the same page when it comes to SEO best practices.
Implementing an “always on” SEO strategy requires a proactive approach to monitoring and addressing issues as they arise. This means staying up to date with the latest SEO trends and best practices, as well as regularly auditing your website for any potential issues. By taking a proactive approach, you can stay ahead of the competition and protect your rankings.
In conclusion, adopting an “always on” SEO strategy can help mitigate risk and protect your rankings. By constantly monitoring your website and addressing issues as they arise, you can ensure that your site is optimized for search engines and provides a positive user experience. Remember, everyone who touches your website is on the SEO team, so it’s important to foster collaboration and ensure that everyone is working towards the same goal of improving rankings and user experience.
Original article: https://www.searchenginejournal.com/switching-to-an-always-on-seo-auditing-strategy/501450/