What to Know:
– John Mueller from Google says that technical SEO is still important and not going away.
– Technical SEO refers to the optimization of a website’s technical aspects to improve its visibility and performance in search engine rankings.
– Some people have claimed that technical SEO is becoming less important due to advancements in search engine algorithms.
– Mueller emphasizes that technical SEO is still crucial for ensuring that search engines can crawl and index a website effectively.
– He also highlights the importance of technical SEO in providing a good user experience and improving website performance.
The Full Story:
In a recent discussion on Twitter, Google’s John Mueller addressed the claim that technical SEO is becoming less important. Mueller, who is a Webmaster Trends Analyst at Google, emphasized that technical SEO is still crucial for website optimization and should not be overlooked.
Technical SEO refers to the optimization of a website’s technical aspects to improve its visibility and performance in search engine rankings. It involves various practices such as optimizing website speed, ensuring proper indexing, fixing broken links, implementing structured data, and improving mobile-friendliness.
Some people have argued that technical SEO is becoming less important due to advancements in search engine algorithms. They believe that search engines are now capable of understanding and ranking websites based on their content and relevance, making technical optimization less significant.
However, Mueller disagrees with this notion. He states that technical SEO is still essential for ensuring that search engines can crawl and index a website effectively. Without proper technical optimization, search engines may struggle to understand the website’s structure, content, and relevance, leading to lower rankings and visibility.
Mueller also highlights the importance of technical SEO in providing a good user experience. A well-optimized website with fast loading times, easy navigation, and mobile-friendliness can significantly enhance the user experience. This, in turn, can lead to higher engagement, lower bounce rates, and increased conversions.
Furthermore, technical SEO plays a crucial role in improving website performance. Websites that are slow to load or have broken links can frustrate users and negatively impact their overall experience. By optimizing technical aspects such as website speed and fixing broken links, website owners can ensure a smooth and seamless user experience, leading to higher user satisfaction and better performance.
Mueller’s statements align with Google’s guidelines and recommendations for website owners. Google has consistently emphasized the importance of technical SEO in its Webmaster Guidelines and has provided various tools and resources to help website owners optimize their websites technically.
For example, Google’s PageSpeed Insights tool provides insights and recommendations for improving website speed, which is a crucial aspect of technical SEO. The Mobile-Friendly Test tool helps website owners ensure that their websites are mobile-friendly, as mobile-friendliness is another important factor in search engine rankings.
In conclusion, despite claims that technical SEO is becoming less important, Google’s John Mueller asserts that it is still crucial for website optimization. Technical SEO plays a vital role in ensuring that search engines can crawl and index a website effectively, providing a good user experience, and improving website performance. Website owners should continue to prioritize technical SEO alongside content and relevance to achieve optimal search engine rankings and visibility.
Original article: https://www.searchenginejournal.com/googles-john-mueller-technical-seo-is-not-going-away/495360/