What to Know:
– Customer scoring is a method used by agencies to evaluate the value and potential of their PPC customers.
– SQL (Scoring, Qualifying, and Leveraging) is a framework that helps agencies implement customer scoring effectively.
– Customer scoring allows agencies to prioritize their efforts and resources on high-value customers.
– By using SQL, agencies can identify customers who are more likely to convert, spend more, and have a higher lifetime value.
– SQLing PPC customers involves three steps: scoring, qualifying, and leveraging.
– Scoring involves assigning a score to each customer based on various factors such as past performance, budget, and industry.
– Qualifying involves analyzing the scored customers to determine their potential and fit for the agency’s services.
– Leveraging involves using the customer scores and qualifications to optimize PPC campaigns and allocate resources effectively.
The Full Story:
Customer scoring is a valuable tool for agencies to evaluate the value and potential of their PPC customers. By assigning scores to customers based on various factors, agencies can prioritize their efforts and resources on high-value customers, leading to better results and increased profitability.
One effective framework for implementing customer scoring is SQL (Scoring, Qualifying, and Leveraging). SQLing PPC customers involves three steps: scoring, qualifying, and leveraging.
Scoring:
The first step in SQLing PPC customers is scoring. This involves assigning a score to each customer based on various factors such as past performance, budget, industry, and potential for growth. The scoring system can be customized based on the agency’s specific goals and priorities.
For example, a customer who has consistently achieved high conversion rates and spends a significant amount on PPC advertising may receive a higher score compared to a customer with lower performance and budget. Similarly, customers in industries with higher average order values or longer customer lifetimes may receive higher scores.
Qualifying:
Once the customers have been scored, the next step is qualifying. This involves analyzing the scored customers to determine their potential and fit for the agency’s services. Qualifying customers helps agencies identify which customers are more likely to convert, spend more, and have a higher lifetime value.
Agencies can use various criteria to qualify customers, such as their willingness to invest in PPC advertising, their alignment with the agency’s target market, and their level of engagement with the agency’s services. By focusing on qualified customers, agencies can ensure that their efforts are directed towards customers who are more likely to generate positive results.
Leveraging:
The final step in SQLing PPC customers is leveraging. This involves using the customer scores and qualifications to optimize PPC campaigns and allocate resources effectively. By leveraging the insights gained from customer scoring and qualifying, agencies can make data-driven decisions to improve campaign performance and maximize ROI.
For example, agencies can allocate more budget and resources to customers with higher scores and qualifications, as they are more likely to generate positive results. They can also tailor their campaign strategies and messaging based on the specific needs and preferences of qualified customers.
By implementing SQL, agencies can effectively prioritize their efforts and resources on high-value customers, leading to improved campaign performance and increased profitability. Customer scoring allows agencies to identify customers who are more likely to convert, spend more, and have a higher lifetime value, resulting in better ROI for both the agency and the customer.
In conclusion, customer scoring is a powerful tool for agencies to evaluate the value and potential of their PPC customers. By implementing SQL, agencies can effectively prioritize their efforts and resources on high-value customers, leading to improved campaign performance and increased profitability. By scoring, qualifying, and leveraging PPC customers, agencies can optimize their campaigns and allocate resources effectively, resulting in better ROI for both the agency and the customer.
Original article: https://www.searchenginejournal.com/customer-scoring-for-agencies-how-to-sql-your-ppc-customers/497688/