What to Know:
– Instagram is projected to have 1.2 billion users by 2023.
– The platform is expected to generate $595 million in mobile ad revenue in 2023.
– Instagram Stories has over 500 million daily active users.
– 71% of US businesses use Instagram.
– 90% of Instagram users follow at least one business account.
– 63% of Instagram users log in at least once per day.
– The average user spends 53 minutes per day on Instagram.
– 80% of Instagram users follow at least one brand.
– 70% of shopping enthusiasts turn to Instagram for product discovery.
– 130 million Instagram users tap on shopping posts every month.
– 60% of users discover new products on Instagram.
– 70% of users look up brands on Instagram.
– 50% of Instagram users have visited a website to make a purchase after seeing a product or service on the platform.
– 81% of people use Instagram to research products and services.
– 70% of users have bought something after seeing it on Instagram.
– 83% of Instagram users discover new products or services on the platform.
– 50% of Instagram users follow at least one influencer.
– 89% of marketers say Instagram is important for influencer marketing.
– 72% of teens use Instagram.
– 63% of Instagram users are between the ages of 18 and 34.
– 71% of US businesses plan to use Instagram for marketing in 2023.
– 79% of US businesses consider Instagram engagement as the most important metric.
– 62% of people say they have become more interested in a brand or product after seeing it in Stories.
– 70% of users watch Stories with the sound on.
– 50% of businesses on Instagram have produced a Story.
– 36% of B2B marketers use Instagram for marketing.
– 60% of users say they have discovered new products through Instagram ads.
– 75% of users take action after being inspired by a post.
– 80% of users follow at least one business on Instagram.
– 90% of Instagram users follow at least one celebrity account.
– 50% of Instagram users have visited a website to make a purchase after seeing a product or service on the platform.
– 80% of users follow at least one brand on Instagram.
– 70% of users look up brands on Instagram.
– 50% of users have visited a website to make a purchase after seeing a product or service on the platform.
– 81% of people use Instagram to research products and services.
– 70% of users have bought something after seeing it on Instagram.
– 83% of Instagram users discover new products or services on the platform.
– 50% of Instagram users follow at least one influencer.
– 89% of marketers say Instagram is important for influencer marketing.
– 72% of teens use Instagram.
– 63% of Instagram users are between the ages of 18 and 34.
– 71% of US businesses plan to use Instagram for marketing in 2023.
– 79% of US businesses consider Instagram engagement as the most important metric.
– 62% of people say they have become more interested in a brand or product after seeing it in Stories.
– 70% of users watch Stories with the sound on.
– 50% of businesses on Instagram have produced a Story.
– 36% of B2B marketers use Instagram for marketing.
– 60% of users say they have discovered new products through Instagram ads.
– 75% of users take action after being inspired by a post.
– 80% of users follow at least one business on Instagram.
– 90% of Instagram users follow at least one celebrity account.
The Full Story:
Instagram has become one of the most popular social media platforms, with a user base that continues to grow rapidly. In 2023, it is projected to have 1.2 billion users, making it a powerful platform for businesses to reach their target audience.
One of the key features of Instagram is its Stories feature, which has over 500 million daily active users. This presents a huge opportunity for businesses to engage with their audience and showcase their products or services.
In fact, 71% of US businesses are already using Instagram, and 90% of Instagram users follow at least one business account. This shows the importance of having a strong presence on the platform for businesses of all sizes.
Instagram is not just a platform for socializing, but also for shopping. 70% of shopping enthusiasts turn to Instagram for product discovery, and 130 million Instagram users tap on shopping posts every month. Additionally, 60% of users discover new products on Instagram, and 70% of users look up brands on the platform.
The impact of Instagram on purchasing decisions is significant. 50% of Instagram users have visited a website to make a purchase after seeing a product or service on the platform. Furthermore, 81% of people use Instagram to research products and services, and 70% of users have bought something after seeing it on Instagram.
Influencer marketing is also a major trend on Instagram. 50% of users follow at least one influencer, and 89% of marketers say Instagram is important for influencer marketing. This highlights the influence that influencers have on consumer behavior and the potential for businesses to collaborate with them to promote their products or services.
Instagram is particularly popular among younger demographics. 72% of teens use Instagram, and 63% of Instagram users are between the ages of 18 and 34. This makes it an ideal platform for businesses targeting younger consumers.
When it comes to marketing on Instagram, businesses need to focus on engagement. 71% of US businesses plan to use Instagram for marketing in 2023, and 79% of them consider Instagram engagement as the most important metric. This emphasizes the need for businesses to create compelling content that resonates with their audience and encourages them to interact with their brand.
Instagram Stories are particularly effective in capturing the attention of users. 62% of people say they have become more interested in a brand or product after seeing it in Stories, and 70% of users watch Stories with the sound on. Businesses should take advantage of this feature to tell their brand story and showcase their products or services in a creative and engaging way.
Overall, Instagram continues to be a powerful platform for businesses to connect with their audience, drive sales, and build brand awareness. With its growing user base and innovative features, businesses should prioritize their Instagram marketing strategy to stay ahead of the competition and capitalize on the platform’s potential.
Original article: https://www.searchenginejournal.com/instagram-facts/314439/